Category Archives: Cause Marketing

Karaoking might be a sign you are not able to drive home

Posted on May 23, 2012 by Mark Gallo

Every alcohol company has an inherent duty to promote a responsible drinking message. Brands do not benefit from the misuse of its products. As good corporate citizens, these companies and brands invest in programs that help drive awareness of consequences … Continue reading →

Posted in Activation, Cause Marketing, Drunk Driving, Marketing, Promotions | Leave a comment

Budweiser leverages Walk Off Home Runs for Military Charity

Posted on April 4, 2012 by Mark Gallo

It’s a WALK OFF! This time the objective is not to turn left vs right & out model a rival on the runway. With anticipation of the MLB season building,  Budweiser announced this afternoon their support of late inning heroics … Continue reading →

Posted in Beer, Branding, Cause Marketing, Macro Brews, Promotions, Sponsorships, Sports | Tagged , , , , , | Leave a comment

Bud Light Recycling

Posted on February 19, 2012 by Mark Gallo

Anheuser-Busch InBev has publicly announced their vision/goal is  “To be a better beer company in a better world.” One truly remarkable activation that brought their words to life was the 2011 Bud Light Recycling Zone tour. With the help of … Continue reading →

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Movember Love by Rickard’s

Posted on October 19, 2011 by Mark Gallo

11 months of the year, that unattractive hair between your nose and mouth is frowned upon and not respected. Well during the month of November, men decide to flaunt this unique facial hair, compete against others growing a stache all … Continue reading →

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Homegating – Miller Lite

Posted on October 13, 2011 by Mark Gallo

Miller Lite recently has started to execute a terrific NFL/Cause-marketing program where consumers can bid on Ebay.com to host NFL viewing parties at their homes with retired NFL veterans.  Winning bids will benefit the Gridiron Greats Assistance Fund (GGAF), a … Continue reading →

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Canadian Hockey – Budweiser Sponsors Winnipeg Jets & local outdoor ice rinks

Posted on October 4, 2011 by Mark Gallo

Yesterday it was announced, that Budweiser (CA) would be the official beer sponsor of the Winnipeg Jets. To celebrate this new corporate partnership, Budweiser released some impactful branding news on how they were to leverage the sponsorship. To watch a … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Cause Marketing, Promotions, Social Media, Sponsorships, Sports, Twitter | Tagged , , , , | 1 Comment

Demonstrate your brand values – Corona Save the Beach Hotel

Posted on September 19, 2011 by Mark Gallo

In driving awareness about the trash problems that liter the shores of our beaches, Corona has erected hotels completely made of the rubbish they collected. Hotels were designed by German artist Ha Schult. He is quoted as saying “We create rubbish … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Cause Marketing, facebook, Imports, Promotions | Tagged , , , | Leave a comment

Guinness Facebook Check in

Posted on September 12, 2011 by Mark Gallo

On September 22nd, Guinness plans to honor the man  who signed the lease for the St. James’s Gate Brewery, Mr. Arthur Guinness. 2 yrs ago, marking the 250th yr anniversary of the lease agreement, Guinness created the Arthur Guinness Fund. … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Cause Marketing, facebook, Imports, Location Bases Services, Promotions, Social Media | Tagged , , , , | Leave a comment

Designted Driver Services

Posted on August 23, 2011 by Mark Gallo

With cities and states cracking down on drinking and driving, non traditional businesses have been established. Your standard taxi cab gets you home safely but does not address your car. A major reason why some risk getting behind the wheel is … Continue reading →

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Bee Worthy

Posted on August 13, 2011 by Mark Gallo

Magners Cider (UK) understands it has a social responsibility to help protect bees. Kirsty Hunter, Head of Marketing at Magners said: “Magners® understands just how important honey bees are. After all it’s the bees that pollinate the apples in the … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, Cause Marketing, Cider, facebook, Social Media | Tagged , , , | Leave a comment