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Category Archives: Cause Marketing
Karaoking might be a sign you are not able to drive home
Every alcohol company has an inherent duty to promote a responsible drinking message. Brands do not benefit from the misuse of its products. As good corporate citizens, these companies and brands invest in programs that help drive awareness of consequences … Continue reading
Posted in Activation, Cause Marketing, Drunk Driving, Marketing, Promotions
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Budweiser leverages Walk Off Home Runs for Military Charity
It’s a WALK OFF! This time the objective is not to turn left vs right & out model a rival on the runway. With anticipation of the MLB season building, Budweiser announced this afternoon their support of late inning heroics … Continue reading
Posted in Beer, Branding, Cause Marketing, Macro Brews, Promotions, Sponsorships, Sports
Tagged Budweiser, Folds of Honor Foundation, Home Run, Military, MLB, Walk Off
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Bud Light Recycling
Anheuser-Busch InBev has publicly announced their vision/goal is “To be a better beer company in a better world.” One truly remarkable activation that brought their words to life was the 2011 Bud Light Recycling Zone tour. With the help of … Continue reading
Posted in Activation, Beer, Cause Marketing, Sponsorships, Sports
Tagged Bud Light, Field Goal, NFL, Recycling, Situ8
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Movember Love by Rickard’s
11 months of the year, that unattractive hair between your nose and mouth is frowned upon and not respected. Well during the month of November, men decide to flaunt this unique facial hair, compete against others growing a stache all … Continue reading
Posted in Activation, Advertising, Branding, Cause Marketing, Sponsorships
Tagged Movember, Mustache, Rickard's
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Homegating – Miller Lite
Miller Lite recently has started to execute a terrific NFL/Cause-marketing program where consumers can bid on Ebay.com to host NFL viewing parties at their homes with retired NFL veterans. Winning bids will benefit the Gridiron Greats Assistance Fund (GGAF), a … Continue reading
Posted in Activation, Beer, Cause Marketing, Promotions, Sponsorships, Sports
Tagged Gridiron Greats Assistance Fund, Homegating, Miller lite, NFL
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Canadian Hockey – Budweiser Sponsors Winnipeg Jets & local outdoor ice rinks
Yesterday it was announced, that Budweiser (CA) would be the official beer sponsor of the Winnipeg Jets. To celebrate this new corporate partnership, Budweiser released some impactful branding news on how they were to leverage the sponsorship. To watch a … Continue reading
Posted in Activation, Advertising, Beer, Branding, Cause Marketing, Promotions, Social Media, Sponsorships, Sports, Twitter
Tagged Budweiser, Canada, Hockey, NHL, Winnipeg Jets
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Demonstrate your brand values – Corona Save the Beach Hotel
In driving awareness about the trash problems that liter the shores of our beaches, Corona has erected hotels completely made of the rubbish they collected. Hotels were designed by German artist Ha Schult. He is quoted as saying “We create rubbish … Continue reading
Posted in Activation, Advertising, Beer, Branding, Cause Marketing, facebook, Imports, Promotions
Tagged Beer, Corona, Ha Schult, Save the Beach
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Guinness Facebook Check in
On September 22nd, Guinness plans to honor the man who signed the lease for the St. James’s Gate Brewery, Mr. Arthur Guinness. 2 yrs ago, marking the 250th yr anniversary of the lease agreement, Guinness created the Arthur Guinness Fund. … Continue reading
Posted in Activation, Advertising, Beer, Branding, Cause Marketing, facebook, Imports, Location Bases Services, Promotions, Social Media
Tagged Arthur Guinness, Beer, Check In, Guinness, Ireland
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Designted Driver Services
With cities and states cracking down on drinking and driving, non traditional businesses have been established. Your standard taxi cab gets you home safely but does not address your car. A major reason why some risk getting behind the wheel is … Continue reading
Posted in Cause Marketing, Drunk Driving
Tagged Entourage Transportation, Scooter Angels, Zingo
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Bee Worthy
Magners Cider (UK) understands it has a social responsibility to help protect bees. Kirsty Hunter, Head of Marketing at Magners said: “Magners® understands just how important honey bees are. After all it’s the bees that pollinate the apples in the … Continue reading
Posted in Activation, Advertising, Apps, Beer, Branding, Cause Marketing, Cider, facebook, Social Media
Tagged App, Cider, Magners, UK
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