Category Archives: Cider

Social Media Experiment on a Grand Scale

Posted on August 13, 2011 by Mark Gallo

I would like to simply introduce to you one of the most aggressive social media campaigns to launch a new brand I have encountered. In launching their new Bulmers No17 in the UK, an exciting new cider that contains crushed … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, Cider, Promotions, Social Media, Twitter, YouTube | Tagged , , , | Leave a comment

Bee Worthy

Posted on August 13, 2011 by Mark Gallo

Magners Cider (UK) understands it has a social responsibility to help protect bees. Kirsty Hunter, Head of Marketing at Magners said: “Magners® understands just how important honey bees are. After all it’s the bees that pollinate the apples in the … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, Cause Marketing, Cider, facebook, Social Media | Tagged , , , | Leave a comment