Category Archives: Craft

A craft beer sampling worth fighting over

Posted on February 14, 2013 by Mark Gallo

Most craft beers do not have the budget for mass marketing nor would most want to be associated with traditional media outlets. Finding ways to stand out and gain attention has become difficult in the increasingly diverse craft beer segment, … Continue reading →

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Goose Island bar receipt stickers

Posted on December 29, 2011 by Mark Gallo

At the end of this video from Goose Island, I stumbled upon a clever idea that I expect more breweries (macro & craft) to pick up on. The patron at the bar paid his bill and left a brewery sticker … Continue reading →

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Beer Collaboration: Apparel company produces craftbeer to celebrate sailing race

Posted on November 19, 2011 by Mark Gallo

With limited marketing budgets, craft beers are always looking for opportunities to gain awareness and generate buzz about their suds. Never overlooking an opportunity, Brewers & Union created a limited edition beer, Kreechr, for the apparel giant: PUMA.  This beer … Continue reading →

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Voice of the People

Posted on August 11, 2011 by Mark Gallo

Boundary Road Brewery is no different from other start-up craft breweries. They care to use local ingredients, appeal to local consumers tastes and have minimal marketing and advertising budgets. Standing out and creating a point of difference is key to … Continue reading →

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Beer Exchange

Posted on July 31, 2011 by Mark Gallo

Rainier beer has a tremendous hipster beer appeal in the Pacific Northwest. The Rainier tall boy is a staple in the Seattle neighborhoods of Ballard, Freemont and Capitol Hill. Drinking Rainier is a badge. 2 things that this brand does … Continue reading →

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Portland Timbers Themed Areas

Posted on July 28, 2011 by Mark Gallo

Both Widmer and Budweiser are the official beers of the Portland Timbers. Both brands ensured they were represented inside the venue with marque real estate. Each brand has a themed area inside Jeld Wen Field showcasing their corporate sponsorship. These … Continue reading →

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Wheat field advertising

Posted on June 27, 2011 by Mark Gallo

Shock Top, a Belgian White wheat style beer from AB InBev whose main competitor is Blue Moon from MillerCoors, has an interesting marketing program in place to generate buzz about the brand. They partnered with Stan Herd a leading crop … Continue reading →

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Virtual Beer Tasting

Posted on June 12, 2011 by Mark Gallo

Craft breweries once again are pushing the envelope and embracing social media to spread the word about their beers. Alexander Keith, Canada’s largest craft beer from Nova Scotia, introduced its 3 beers to US using its facebook page to conduct … Continue reading →

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