Category Archives: Exclusivity

Alternative Green bottle for Latinos: Heineken

Starting next month, Heineken will launch a campaign, labeled “The Spot” in New York. Heineken taped (major pun intended) Remezcla, a leading authority in Latino culture and content, to help develop this program. The Spot, will be a hangout for … Continue reading

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Selling Beer Sponsorships in Sports/Entertainment Business

Beer has and will always be a top category in the sports/entertainment sponsorship field.¬†Besides the sponsorship costs, properties actually make money by selling the product in venue. Granted they must 1st¬† work out a deal with their respected concessionaire (Aramark, … Continue reading

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