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Category Archives: Exclusivity
Alternative Green bottle for Latinos: Heineken
Starting next month, Heineken will launch a campaign, labeled “The Spot” in New York. Heineken taped (major pun intended) Remezcla, a leading authority in Latino culture and content, to help develop this program. The Spot, will be a hangout for … Continue reading
Posted in Branding, Exclusivity, Imports, Promotions, Sponsorships
Tagged Beer, Branding, Club Bud, Heineken, Latino, Marketing, New York, Remezcla, The Spot
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Selling Beer Sponsorships in Sports/Entertainment Business
Beer has and will always be a top category in the sports/entertainment sponsorship field. Besides the sponsorship costs, properties actually make money by selling the product in venue. Granted they must 1st work out a deal with their respected concessionaire (Aramark, … Continue reading
Posted in Exclusivity, Sponsorships
Tagged AB Inbev, AEG, Aramark, Centerplate, Craft, Domestic, Imports, Live Nation, MillerCoors
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