Category Archives: facebook

Budweiser helps Toast new friends

Posted on April 26, 2013 by Mark Gallo

Beer is social by nature. Usually, it is the catalyst to good times shared  amongst friends, families and even strangers. The moment that sums up the excitement is the “Toast.” Around the world there are different terms used: Cheers, Skaal, Salud, Prost, … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, facebook, Macro Brews, Marketing, Social Media, Sports | Tagged , , , , | 1 Comment

Heineken delivers on its “Open Your World” campaign

Posted on December 7, 2012 by Mark Gallo

Heineken is building of their successful 1st journey story were a gentlemen traveled from Shangdu in Inner Monguolia to Bangkok, Thailand and his only form of payment was a Heineken bottle.  Along the way consumers were able to view weekly youtube … Continue reading →

Posted in Activation, Advertising, Beer, Branding, facebook, Imports, Marketing, YouTube | Tagged , | Leave a comment

Taco Trucks with unusual ingredients by Dos Equis

Posted on April 26, 2012 by Mark Gallo

Dos Equis is mobile with their Taco Truck events leading up to Cinco De Mayo. Building off a successful single truck execution last year in NYC, the brand has launched trucks in the following cities: Austin, Chicago, Dallas, Houston, Los Angeles and Miami. Each city … Continue reading →

Posted in Activation, Advertising, Beer, Branding, facebook, Imports, Marketing, Mobile, Promotions, Twitter | Tagged , , | Leave a comment

Skol has the Easter Bunny delivering Beer Eggs

Posted on March 29, 2012 by Mark Gallo

If beer companies did not have enough holidays to capitalize on selling beer, the widely popular SKOL brand in Brazil is experimenting with Easter. They have an ambitious goal: Create the worlds 1st Easter Egg made with beer. I personally … Continue reading →

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Guinness plans to set World Record on St. Patrick’s Day

Posted on February 18, 2012 by Mark Gallo

With one of the largest beer consuming holidays on the horizon, Guinness has started to stake its ownership claim on this international celebration known as St. Patrick’s day. Through the use of their facebook page, Guinness is asking for fans … Continue reading →

Posted in Activation, Beer, Branding, facebook, Imports | Tagged , , , | 1 Comment

Over the top beer gadgets

Posted on December 3, 2011 by Mark Gallo

Annoyed by friends and strangers tagging you in facebook photos? Norte beer has developed a beer cooler that detects when photos are being taken and quickly sends a flash to keep you safe and sound. The Photoblocker cooler eliminates compromising … Continue reading →

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Great ideas come from consumers: Natty Light into the Nattmosphere & beyond

Posted on November 22, 2011 by Mark Gallo

Natural (Natty) Light has become the 1st beer to travel into space. The flight expedition lasted around 2hrs and reached an altitude of 90,000ft+.  Neither the brand team nor their agency was responsible for this space flight. The idea for this impressive … Continue reading →

Posted in Activation, Beer, facebook, Sub Premium, YouTube | Tagged , | 2 Comments

UPDATED- Customer Hospitality – Heineken Dugout Concept

Posted on October 24, 2011 by Mark Gallo

With any good sports property you will find a beer sponsor competing for the attention of its fans. A major emphasis has been to upgrade their stadium signage and rethink their strategy. Beer brands are in favor of creating a … Continue reading →

Posted in Activation, Advertising, Beer, Branding, facebook, Sponsorships, Sports, Stadium Signage, Themed Area | Tagged , , , | 3 Comments

Demonstrate your brand values – Corona Save the Beach Hotel

Posted on September 19, 2011 by Mark Gallo

In driving awareness about the trash problems that liter the shores of our beaches, Corona has erected hotels completely made of the rubbish they collected. Hotels were designed by German artist Ha Schult. He is quoted as saying “We create rubbish … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Cause Marketing, facebook, Imports, Promotions | Tagged , , , | Leave a comment

Beer Coupons on Facebook

Posted on September 16, 2011 by Mark Gallo

Grocery stores are littered with tear pads and coupons. Successfully placed adjacent to the product, brands intend to increase customer satisfaction, trial and awareness for their product. Sadly, most consumers have made up their mind on what they will purchase … Continue reading →

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