Category Archives: facebook

Guinness Facebook Check in

On September 22nd, Guinness plans to honor the man  who signed the lease for the St. James’s Gate Brewery, Mr. Arthur Guinness. 2 yrs ago, marking the 250th yr anniversary of the lease agreement, Guinness created the Arthur Guinness Fund. … Continue reading

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Guest Bartender (Post): Work hard, Party Hard: Miller High Life’s Coolest Job in the World

Fellow beer enthusiast, Brady Walen is a marketing professional & blogger based in Portland Oregon. Brady has a tremendous website in Craftedsocialmedia which helps breweries, brewpubs, taprooms, bottle shops and event organizers use social media to talk, listen, and connect with … Continue reading

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Extend your campaign with a good recap

If life is about the journey and not so much the destination, Pacifico’s Adventure on Tap campaign was brilliant. As remarkable as the actual story was, the brands desire to recap and share the experience is outstanding. Pacifico drives further … Continue reading

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Budweiser Beer Camp

Budweiser goes huge in Canada. Budweiser Canada is promoting the continued return of Bud Camp. Essentially, Bud Camp is a branded wilderness experience. It consists of 3 days of unbelievable, over the top activities: white water rafting, paintballing, concerts, ATV … Continue reading

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Bee Worthy

Magners Cider (UK) understands it has a social responsibility to help protect bees. Kirsty Hunter, Head of Marketing at Magners said: “Magners® understands just how important honey bees are. After all it’s the bees that pollinate the apples in the … Continue reading

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Voice of the People

Boundary Road Brewery is no different from other start-up craft breweries. They care to use local ingredients, appeal to local consumers tastes and have minimal marketing and advertising budgets. Standing out and creating a point of difference is key to … Continue reading

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Owning Beach Activities

Bud Light Lime is heating up its summer sports activation. The perceived seasonality of this brand forces majority of its activation to take place during the summer months. The brand has associated itself with beach time activities. The brand’s  aggregate … Continue reading

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Budweisers’ Name

The original beer war has been between Budweiser Budvar and Budweiser. At stake, the iconic name Budweiser. Wikipedia’s definition for the name is:  A German adjective describing something or someone from the city of České Budějovice (German: Budweis) in Southern … Continue reading

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Wheat field advertising

Shock Top, a Belgian White wheat style beer from AB InBev whose main competitor is Blue Moon from MillerCoors, has an interesting marketing program in place to generate buzz about the brand. They partnered with Stan Herd a leading crop … Continue reading

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Turning beer kegs into beautiful works of Art

During the month of  June, Pacifico beer is celebrating its new distribution channel, keg beer, by embarking on an epic west coast road trip in search of adventures. Along the way, with the help of some very talented artists, they’ll … Continue reading

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