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Category Archives: Imports
Power of Bringing Friends Together
Nothing will replicate the camaraderie among friends while watching a live sporting. Passion, tension and all other emotions run wild. In a group dynamic a bond exists that is difficult to express. And yet it is there. Undeniably present and unshakable. … Continue reading
Posted in Activation, Beer, Imports, Marketing, Sports, Uncategorized
Tagged Heineken
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This beer literally will open your door.
In the sports apparel business, Under Armour had used the tag line “Protect This House.” Building on the theme, Heineken has created a device that ensures guests coming over to your house enter with the correct beer. Below is the … Continue reading
Posted in Activation, Beer, Branding, Imports
Tagged Heineken, Soccer, UEFA Champions League
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Tennis silence is rewarded by this beer brand
As sports sponsorships evolve, so will their creative activations. Logo rights are no longer the main focus, but it is how you bring your brand to life around your sponsorship. Heineken’s public “Umpire Chair Silence Challenge” strengthens its partnership with … Continue reading
Recycled beer cans turned into Rugby spikes
Below is a remarkable recycling campaign that helped the Salta beer brand infiltrate every local rugby club without having to sign a sponsorship contract all while helping protect the environment by promoting & encouraging recycling. Salta successfully built a compelling … Continue reading
Posted in Activation, Beer, Branding, Imports, Sponsorships, Sports
Tagged Recycling, Rugby, Salta
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Corona Moon Lime
For those who dare to color out the box, I want to share with you an impressive billboard by Corona that pushes new limits for outdoor advertising. The message is simple and the artwork is split over 2 vertical boards. … Continue reading
Posted in Activation, Advertising, Beer, Billboard, Branding, Imports, Marketing
Tagged Billboard, Corona, Lime, Moon, Outdoor advertising
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Sol Beer delivers freedom
Too many brands are becoming comfortable with their traditional sampling efforts. Notable examples are tap take overs or sending in models to purchase a round of beers at a tavern. On paper these might produce some great one on one … Continue reading
Posted in Activation, Advertising, Beer, Branding, Imports, Marketing, Promotions
Tagged Sol, Tie, UK
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Heineken delivers on its “Open Your World” campaign
Heineken is building of their successful 1st journey story were a gentlemen traveled from Shangdu in Inner Monguolia to Bangkok, Thailand and his only form of payment was a Heineken bottle. Along the way consumers were able to view weekly youtube … Continue reading
Posted in Activation, Advertising, Beer, Branding, facebook, Imports, Marketing, YouTube
Tagged Global, Heineken
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Enrich the beer shopping experience
With almost 80% of the beer volume being sold in the off premise segment (grocery & convenience stores), brands are focusing on innovate ways to grab the attention of consumers at retail. The following campaign from Red Strip surely breaks … Continue reading
Posted in Activation, Advertising, Beer, Branding, Imports, Marketing
Tagged Red Stripe
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Football fields are the new Corona Beach
In recent years Corona has been searching for ways to expand the brands appeal and drinking occasions. At one point the brand was tied in 100% to sandy beach imagery. In recent years the brand took the relaxation and escaping … Continue reading
Posted in Activation, Advertising, Beer, Branding, Imports, Marketing, Promotions, Sponsorships, Sports
Tagged Corona, Football, Jon Gruden, NFL
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Mother’s Day Tribute by Modelo Especial
Beer companies tend to market and take advantage of holidays and celebrations that appeal to the male consumer. Take Michelob Ultra which partnered with Bridgestone Golf balls last year to celebrate Fathers Day. The promotion is summarized here. However, few … Continue reading
Posted in Activation, Advertising, Beer, Billboard, Branding, Imports, Latino
Tagged Flowers, Modelo Especial, Mother's Day, Mothers
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