Category Archives: Imports

Power of Bringing Friends Together

Posted on June 1, 2016 by Mark Gallo

Nothing will replicate the camaraderie among friends while watching a live sporting. Passion, tension and all other emotions run wild. In a group dynamic a bond exists that is difficult to express. And yet it is there. Undeniably present and unshakable. … Continue reading →

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This beer literally will open your door.

Posted on June 4, 2015 by Mark Gallo

In the sports apparel business, Under Armour had used the tag line “Protect This House.” Building on the theme, Heineken has created a device that ensures guests coming over to your house enter with the correct beer. Below is the … Continue reading →

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Tennis silence is rewarded by this beer brand

Posted on August 27, 2014 by Mark Gallo

As sports sponsorships evolve, so will their creative activations. Logo rights are no longer the main focus, but it is how you bring your brand to life around your sponsorship. Heineken’s public “Umpire Chair Silence Challenge” strengthens its partnership with … Continue reading →

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Recycled beer cans turned into Rugby spikes

Posted on June 18, 2013 by Mark Gallo

Below is a remarkable recycling campaign that helped the Salta beer brand infiltrate every local rugby club without having to sign a sponsorship contract all while helping protect the environment by promoting & encouraging  recycling. Salta successfully built a compelling … Continue reading →

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Corona Moon Lime

Posted on June 12, 2013 by Mark Gallo

For those who dare to color out the box, I want to share with you an impressive billboard by Corona that pushes new limits for outdoor advertising.  The message is simple and the artwork is split over 2 vertical boards. … Continue reading →

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Sol Beer delivers freedom

Posted on March 24, 2013 by Mark Gallo

Too many brands are becoming comfortable with their traditional sampling efforts. Notable examples are tap take overs or sending in models to purchase a round of beers at a tavern. On paper these might produce some great one on one … Continue reading →

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Heineken delivers on its “Open Your World” campaign

Posted on December 7, 2012 by Mark Gallo

Heineken is building of their successful 1st journey story were a gentlemen traveled from Shangdu in Inner Monguolia to Bangkok, Thailand and his only form of payment was a Heineken bottle.  Along the way consumers were able to view weekly youtube … Continue reading →

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Enrich the beer shopping experience

Posted on November 29, 2012 by Mark Gallo

With almost 80% of the beer volume being sold in the off premise segment (grocery & convenience stores), brands are focusing on innovate ways to grab the attention of consumers at retail. The following campaign from Red Strip surely breaks … Continue reading →

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Football fields are the new Corona Beach

Posted on August 17, 2012 by Mark Gallo

In recent years Corona has been searching for ways to expand the brands appeal and drinking occasions. At one point the brand was tied in 100% to sandy beach imagery. In recent years the brand took the relaxation and escaping … Continue reading →

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Mother’s Day Tribute by Modelo Especial

Posted on May 15, 2012 by Mark Gallo

Beer companies tend to market and take advantage of holidays and celebrations that appeal to the male consumer. Take Michelob Ultra which partnered with Bridgestone Golf balls last year to celebrate Fathers Day. The promotion is summarized here. However, few … Continue reading →

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