Category Archives: Imports

Taco Trucks with unusual ingredients by Dos Equis

Dos Equis is mobile with their Taco Truck events leading up to Cinco De Mayo. Building off a successful single truck execution last year in NYC, the brand has launched trucks in the following cities: Austin, Chicago, Dallas, Houston, Los Angeles and Miami. Each city … Continue reading

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Corona celebrates 1,000,000 Facebook fans

In recent months, some breweries have attributed positive revenue growth along with assigning a monetary worth to its collection of facebook friends. Click below on the following brands to read their stories in full. AB InBev              New Belgium Brewery Brands … Continue reading

Posted in Activation, Advertising, Branding, Imports, Macro Brews, Social Media, YouTube | Tagged , , , , , | Leave a comment

Guinness plans to set World Record on St. Patrick’s Day

With one of the largest beer consuming holidays on the horizon, Guinness has started to stake its ownership claim on this international celebration known as St. Patrick’s day. Through the use of their facebook page, Guinness is asking for fans … Continue reading

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Celebrating Chinese New Year – Year of the Dragon

Here are some best practices from 4 beer brands on how they are helping celebrate the 2012 Chinese New Years. As global brands, each of the following brewers realizes the importance of diversity and helps celebrate it. TIGER Surely live … Continue reading

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Carlsberg seeks best five-a-side soccer team in UK

As the Official Beer of The England Football Team and Sponsor of UEFA Euro 2012,  Carlsberg is launching a contest, Carlsberg Pub Cup, to find the best five-a-side soccer team in the UK. Establishments and consumers alike are encouraged to enter … Continue reading

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Heineken encourages interactions amongst strangers by using personalized QR codes

Instead of boring tee shirt giveaways at the Heineken Open’er Music Festival in Gdynia, Poland, they produced engaging QR stickers that carried personal message for fans to engage one another. These freely distributed stickers were created at a central tent. … Continue reading

Posted in Activation, Beer, Billboard, Branding, Imports, Marketing, Mobile, Promotions, Social Media, Themed Area | Tagged , , | Leave a comment

Carlsberg drives trial through an interactive window display: BeerKing

A beer neon hanging in the window of an account might just become obsolete after the success of Carlsbergs’ BeerKing interactive window display. In Israel the brand partnered with YCD Multimedia to engage the night life crowd and reward participates … Continue reading

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Guinness Xmas App – Decorate a Pint

Tis the season to start wrapping gifts and sharing them with friends, especially those hard to shop for men. Guinness (UK) found a clever way to drive awareness and possibly reshape consumers purchase intent. With the importance of mobile platforms … Continue reading

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Corona partners with sneaker company for limited edition line

In trying their best to align with pop culture, Corona Extra partnered with Supra shoes to release a limited offering shoe. The brands identity was maintained with the custom shoe design. I applaud the strategic thinking to develop with grass … Continue reading

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Corona asks tennis professionals to go for distance, not speed

As the official beer sponsor of the ATP World Tour, Corona has been providing local tournament cities with some wonderful pre-event activities. Valencia Open 500 and Corona teamed up together and leveraged their partnership together to create a 1st of … Continue reading

Posted in Activation, Beer, Branding, Imports, Marketing, Promotions, Sponsorships, Sports, Uncategorized | Tagged , , , | Leave a comment