Category Archives: Latino

Miller Lite showcasing strength of video.

Video is a powerful tool to showcase passion, camaraderie and all around support, especially for your favorite sports team. Miller Lite, the official beer sponsor of the Mexican soccer team Club Deportivo Guadalajara, widely known as Chivas has embraced their … Continue reading

Posted in Activation, Advertising, Beer, Branding, Latino, Macro Brews, Marketing, Sponsorships, Sports | Tagged , , , | Leave a comment

Mother’s Day Tribute by Modelo Especial

Beer companies tend to market and take advantage of holidays and celebrations that appeal to the male consumer. Take Michelob Ultra which partnered with Bridgestone Golf balls last year to celebrate Fathers Day. The promotion is summarized here. However, few … Continue reading

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Mobile Vehicle Marketing – Tecate Boxing Meusem

Tecate has made it known that they want to own the sport of boxing. Tecate VP of Marketing Felix Palau  says about 85% of the brand’s promotional budget is tied to the sport. With the tie-in to Mexican Independence Day, … Continue reading

Posted in Activation, Beer, Billboard, Latino, Mobile, Sponsorships, Sports, Themed Area | Tagged , , , | Leave a comment