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Category Archives: Macro Brews
Clydesdale Ride Home
With the Holidays upon us, Budweiser has been in the news with their recent marketing “Noise” of needing to reach millennials and potential usage declines of the iconic Budweiser Clydesdales in its messaging. The brand has turned back the clock … Continue reading
Posted in Activation, Beer, Macro Brews, Marketing
Tagged Budweiser, Clydesdale, Ride Sharring
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Real Hockey is played on the streets
With the momentum of the NHL playoffs, Budweiser Canada released a timely viral video that should hit home with hockey enthusiasts. Building on their successful red light helmet concept along with their guerrilla marketing red light blimp for team Canada … Continue reading
Interactive Sports Giveaway from Budweiser
Sports teams are always reaching out to partners for help with giveaway items. Most notably are rally towels and shirts. For the brands, they simply gain exposure with their logo pressed onto the collateral. It is a pretty basic and … Continue reading
Posted in Activation, Beer, Branding, Macro Brews, Marketing, Sponsorships, Sports
Tagged Budweiser, NHL, Red Lights
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Pop Up Night Club
Parties attract crowds and Coors Light did just that. Quoting Field of Dreams: “If you build it, they will come.” With the help of a flash mob, #CoorsLight built a pop up night club inside a Las Vegas casino floor. … Continue reading
Posted in Activation, Advertising, Branding, Macro Brews, Marketing
Tagged Coors Light, flashmob, Las Vegas, night club
1 Comment
Budweiser Jukebox – Bottle cap operated
Anheuser-Busch & Budweiser have made recent headline news here in the states with their focus on reaching millennials through music. The Budweiser brand will continue its Made in America concert, switching out Jay Z for his wife Beyonce as the … Continue reading
Posted in Activation, Beer, Branding, Macro Brews, Marketing, Promotions
Tagged Argentina, Budweiser, Jukebox, Music
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Budweiser helps Toast new friends
Beer is social by nature. Usually, it is the catalyst to good times shared amongst friends, families and even strangers. The moment that sums up the excitement is the “Toast.” Around the world there are different terms used: Cheers, Skaal, Salud, Prost, … Continue reading
Posted in Activation, Advertising, Apps, Beer, Branding, facebook, Macro Brews, Marketing, Social Media, Sports
Tagged Budweiser, cheers, facebook, friends, TOAST
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Not your traditional beer delivery by Coors Light
The element of surprise, harnessed correctly can help deliver what brands are looking for: Shock & Awe. After finishing reading “Winning the Customer” by Lou Imbriano, one concept stuck with me: SCD (Simple Creative Dominating). When developing a promotion, all … Continue reading
Posted in Activation, Advertising, Branding, Macro Brews, Marketing
Tagged Beer, Cold, Coors Light
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Miller Lite showcasing strength of video.
Video is a powerful tool to showcase passion, camaraderie and all around support, especially for your favorite sports team. Miller Lite, the official beer sponsor of the Mexican soccer team Club Deportivo Guadalajara, widely known as Chivas has embraced their … Continue reading
Posted in Activation, Advertising, Beer, Branding, Latino, Macro Brews, Marketing, Sponsorships, Sports
Tagged Chivas, Club Deportivo Guadalajara, Miller lite, Soccer
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Budweiser leverages Walk Off Home Runs for Military Charity
It’s a WALK OFF! This time the objective is not to turn left vs right & out model a rival on the runway. With anticipation of the MLB season building, Budweiser announced this afternoon their support of late inning heroics … Continue reading
Posted in Beer, Branding, Cause Marketing, Macro Brews, Promotions, Sponsorships, Sports
Tagged Budweiser, Folds of Honor Foundation, Home Run, Military, MLB, Walk Off
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Corona celebrates 1,000,000 Facebook fans
In recent months, some breweries have attributed positive revenue growth along with assigning a monetary worth to its collection of facebook friends. Click below on the following brands to read their stories in full. AB InBev New Belgium Brewery Brands … Continue reading
Posted in Activation, Advertising, Branding, Imports, Macro Brews, Social Media, YouTube
Tagged bottle caps, Corona, Corona Extra, Facebook friends, Facebook likes, milestone
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BeerToasts 