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Category Archives: Macro Brews
Coors Light Cold Snap Wrap
Brands know all to well not to overlook consumer promotional items that are distributed at events. Every item produced should help generate awareness and enhance the brand’s positioning. To cut through the clutter of branded shirts, hats, key chains and … Continue reading
Posted in Activation, Beer, Billboard, Branding, Macro Brews, Marketing
Tagged Cold, Coors Light, Snap Wrap
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Evolution of Beer games: Beer Pong, Flip Cup and now I give you Beer Pyramid
Budweiser might have stumbled upon the next social beer game to be played by young contemporary adults at their homes or accounts. During their Band of Buds competition finals in Las Vegas, the brand challenged teams to build a pyramid … Continue reading
Posted in Activation, Beer, Branding, Macro Brews
Tagged Beer Pong, Beer Pyramid, Budweiser, Drink Responsibly, Drinking Games, Flip Cup
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Mobile weather app by Budweiser (Ireland)
Ron Burgundy watch out. Scotch and being a news reporter are out. It’s all about the weatherman and beer. Here is a novel concept executed brilliantly in Ireland. Budweiser’s (Ireland) “Ice Cold Index” should be a case study for mobile … Continue reading
Posted in Activation, Advertising, Apps, Beer, Branding, Macro Brews, Promotions, Social Media, Twitter, YouTube
Tagged Budweiser, Ice Cold Index, Ireland, mobile marketing
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Missed opportunity for Bud Light Lime
The current campaign for Bud Light Lime is “Bud Light with a twist.” As evidence in the brand commercial below, the “Twist” is emphasized. When I sit there and watch it, the commercial reminds me of 1 big Rubix Cube. … Continue reading
Posted in Activation, Advertising, Billboard, Branding, Macro Brews, Promotions
Tagged Bud Light Lime, Rubix Cube
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Portland Timbers Themed Areas
Both Widmer and Budweiser are the official beers of the Portland Timbers. Both brands ensured they were represented inside the venue with marque real estate. Each brand has a themed area inside Jeld Wen Field showcasing their corporate sponsorship. These … Continue reading
Posted in Branding, Craft, Macro Brews, Sponsorships, Sports, Themed Area
Tagged Budweiser, CBA, Portland Timbers, Redhook, Sports, UW, Widmer
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Patriotic Beers
Both Budweiser and Miller High Life are taping military campaigns to help boost sales. Seems interesting to me that the battle is between a premium and sub premium beer. Budweiser has created a campaign, Here’s To Hero’s that supports the … Continue reading
Posted in facebook, Macro Brews, Premium, Promotions, Sub Premium
Tagged Budweiser, facebook, Folds of Honor, IAVA, Miller High Life, Windell Middlebrooks
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