Category Archives: Macro Brews

Coors Light Cold Snap Wrap

Posted on February 20, 2012 by Mark Gallo

Brands know all to well not to overlook consumer promotional  items that are distributed at events. Every item produced should help generate awareness and enhance the brand’s positioning. To cut through the clutter of branded shirts, hats, key chains and … Continue reading →

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Goose Island bar receipt stickers

Posted on December 29, 2011 by Mark Gallo

At the end of this video from Goose Island, I stumbled upon a clever idea that I expect more breweries (macro & craft) to pick up on. The patron at the bar paid his bill and left a brewery sticker … Continue reading →

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Evolution of Beer games: Beer Pong, Flip Cup and now I give you Beer Pyramid

Posted on December 21, 2011 by Mark Gallo

Budweiser might have stumbled upon the next social beer game to be played by young contemporary adults at their homes or accounts. During their Band of Buds competition finals in Las Vegas, the brand challenged teams to build a pyramid … Continue reading →

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Mobile weather app by Budweiser (Ireland)

Posted on August 26, 2011 by Mark Gallo

Ron Burgundy watch out. Scotch and being a news reporter are out. It’s all about the weatherman and beer. Here is a novel concept executed brilliantly in Ireland. Budweiser’s (Ireland) “Ice Cold Index”  should be a case study for mobile … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, Macro Brews, Promotions, Social Media, Twitter, YouTube | Tagged , , , | Leave a comment

Missed opportunity for Bud Light Lime

Posted on August 19, 2011 by Mark Gallo

The current campaign for Bud Light Lime is “Bud Light with a twist.” As evidence in the brand commercial below, the “Twist” is emphasized. When I sit there and watch it, the commercial reminds me of 1 big Rubix Cube. … Continue reading →

Posted in Activation, Advertising, Billboard, Branding, Macro Brews, Promotions | Tagged , | 1 Comment

Portland Timbers Themed Areas

Posted on July 28, 2011 by Mark Gallo

Both Widmer and Budweiser are the official beers of the Portland Timbers. Both brands ensured they were represented inside the venue with marque real estate. Each brand has a themed area inside Jeld Wen Field showcasing their corporate sponsorship. These … Continue reading →

Posted in Branding, Craft, Macro Brews, Sponsorships, Sports, Themed Area | Tagged , , , , , , | Leave a comment

Patriotic Beers

Posted on June 8, 2011 by Mark Gallo

Both Budweiser and Miller High Life are taping military campaigns to help boost sales.  Seems interesting to me that the battle is between a premium and sub premium beer. Budweiser has created a campaign, Here’s To Hero’s that supports the … Continue reading →

Posted in facebook, Macro Brews, Premium, Promotions, Sub Premium | Tagged , , , , , | Leave a comment