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Category Archives: Marketing
Power of Bringing Friends Together
Nothing will replicate the camaraderie among friends while watching a live sporting. Passion, tension and all other emotions run wild. In a group dynamic a bond exists that is difficult to express. And yet it is there. Undeniably present and unshakable. … Continue reading
Posted in Activation, Beer, Imports, Marketing, Sports, Uncategorized
Tagged Heineken
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Clydesdale Ride Home
With the Holidays upon us, Budweiser has been in the news with their recent marketing “Noise” of needing to reach millennials and potential usage declines of the iconic Budweiser Clydesdales in its messaging. The brand has turned back the clock … Continue reading
Posted in Activation, Beer, Macro Brews, Marketing
Tagged Budweiser, Clydesdale, Ride Sharring
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Interactive Sports Giveaway from Budweiser
Sports teams are always reaching out to partners for help with giveaway items. Most notably are rally towels and shirts. For the brands, they simply gain exposure with their logo pressed onto the collateral. It is a pretty basic and … Continue reading
Posted in Activation, Beer, Branding, Macro Brews, Marketing, Sponsorships, Sports
Tagged Budweiser, NHL, Red Lights
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Pop Up Night Club
Parties attract crowds and Coors Light did just that. Quoting Field of Dreams: “If you build it, they will come.” With the help of a flash mob, #CoorsLight built a pop up night club inside a Las Vegas casino floor. … Continue reading
Posted in Activation, Advertising, Branding, Macro Brews, Marketing
Tagged Coors Light, flashmob, Las Vegas, night club
1 Comment
Budweiser Jukebox – Bottle cap operated
Anheuser-Busch & Budweiser have made recent headline news here in the states with their focus on reaching millennials through music. The Budweiser brand will continue its Made in America concert, switching out Jay Z for his wife Beyonce as the … Continue reading
Posted in Activation, Beer, Branding, Macro Brews, Marketing, Promotions
Tagged Argentina, Budweiser, Jukebox, Music
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Corona Moon Lime
For those who dare to color out the box, I want to share with you an impressive billboard by Corona that pushes new limits for outdoor advertising. The message is simple and the artwork is split over 2 vertical boards. … Continue reading
Posted in Activation, Advertising, Beer, Billboard, Branding, Imports, Marketing
Tagged Billboard, Corona, Lime, Moon, Outdoor advertising
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Corona found its Beach in Tennis data.
With the recent news about how technology companies are forming sponsorship/partnerships with sports teams/leagues, I wanted to share an astonishing collaboration between Corona beer & the Association of Tennis Professionals (ATP). Corona Perspectives is an opportunity to break down every … Continue reading
Posted in Activation, Branding, Marketing, Sponsorships, Sports
Tagged ATP, Corona, Data, Technology, Tennis
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Budweiser helps Toast new friends
Beer is social by nature. Usually, it is the catalyst to good times shared amongst friends, families and even strangers. The moment that sums up the excitement is the “Toast.” Around the world there are different terms used: Cheers, Skaal, Salud, Prost, … Continue reading
Posted in Activation, Advertising, Apps, Beer, Branding, facebook, Macro Brews, Marketing, Social Media, Sports
Tagged Budweiser, cheers, facebook, friends, TOAST
1 Comment
Not your traditional beer delivery by Coors Light
The element of surprise, harnessed correctly can help deliver what brands are looking for: Shock & Awe. After finishing reading “Winning the Customer” by Lou Imbriano, one concept stuck with me: SCD (Simple Creative Dominating). When developing a promotion, all … Continue reading
Posted in Activation, Advertising, Branding, Macro Brews, Marketing
Tagged Beer, Cold, Coors Light
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Sol Beer delivers freedom
Too many brands are becoming comfortable with their traditional sampling efforts. Notable examples are tap take overs or sending in models to purchase a round of beers at a tavern. On paper these might produce some great one on one … Continue reading
Posted in Activation, Advertising, Beer, Branding, Imports, Marketing, Promotions
Tagged Sol, Tie, UK
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BeerToasts 