Category Archives: Marketing

A craft beer sampling worth fighting over

Posted on February 14, 2013 by Mark Gallo

Most craft beers do not have the budget for mass marketing nor would most want to be associated with traditional media outlets. Finding ways to stand out and gain attention has become difficult in the increasingly diverse craft beer segment, … Continue reading →

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Budweiser Canada and Hockey

Posted on February 6, 2013 by Mark Gallo

While Budweiser in Canada is not the official beer of the NHL, the brand has created a remarkable hockey campaign that was recently unveiled. In trying to connect with consumers passion for their favorite team, Budweiser looked no further than … Continue reading →

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Heineken delivers on its “Open Your World” campaign

Posted on December 7, 2012 by Mark Gallo

Heineken is building of their successful 1st journey story were a gentlemen traveled from Shangdu in Inner Monguolia to Bangkok, Thailand and his only form of payment was a Heineken bottle.  Along the way consumers were able to view weekly youtube … Continue reading →

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Enrich the beer shopping experience

Posted on November 29, 2012 by Mark Gallo

With almost 80% of the beer volume being sold in the off premise segment (grocery & convenience stores), brands are focusing on innovate ways to grab the attention of consumers at retail. The following campaign from Red Strip surely breaks … Continue reading →

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Football fields are the new Corona Beach

Posted on August 17, 2012 by Mark Gallo

In recent years Corona has been searching for ways to expand the brands appeal and drinking occasions. At one point the brand was tied in 100% to sandy beach imagery. In recent years the brand took the relaxation and escaping … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Imports, Marketing, Promotions, Sponsorships, Sports | Tagged , , , | Leave a comment

Budweiser cleverly extends happy hour

Posted on August 15, 2012 by Mark Gallo

The problem with all happy hours, is that they all cease at some arbitrary time set by a bar. Happy hours exist to attract patrons who want to socialize, laugh and share stories over a bite & drink. Budweiser, in … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Marketing, Promotions | Tagged , , | 1 Comment

Miller Lite showcasing strength of video.

Posted on August 12, 2012 by Mark Gallo

Video is a powerful tool to showcase passion, camaraderie and all around support, especially for your favorite sports team. Miller Lite, the official beer sponsor of the Mexican soccer team Club Deportivo Guadalajara, widely known as Chivas has embraced their … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Latino, Macro Brews, Marketing, Sponsorships, Sports | Tagged , , , | Leave a comment

A beer app that identifies passionate sports fans

Posted on June 18, 2012 by Mark Gallo

Live sporting events have the uncanny ability to bring people together, provide excitement and unleash enthusiasm. Whether it is painting your face, writing up a sign, jumping up & down, cheering & heckling, fans want to show their dedication and … Continue reading →

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Karaoking might be a sign you are not able to drive home

Posted on May 23, 2012 by Mark Gallo

Every alcohol company has an inherent duty to promote a responsible drinking message. Brands do not benefit from the misuse of its products. As good corporate citizens, these companies and brands invest in programs that help drive awareness of consequences … Continue reading →

Posted in Activation, Cause Marketing, Drunk Driving, Marketing, Promotions | Leave a comment

Taco Trucks with unusual ingredients by Dos Equis

Posted on April 26, 2012 by Mark Gallo

Dos Equis is mobile with their Taco Truck events leading up to Cinco De Mayo. Building off a successful single truck execution last year in NYC, the brand has launched trucks in the following cities: Austin, Chicago, Dallas, Houston, Los Angeles and Miami. Each city … Continue reading →

Posted in Activation, Advertising, Beer, Branding, facebook, Imports, Marketing, Mobile, Promotions, Twitter | Tagged , , | Leave a comment