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Category Archives: Mobile
A beer app that identifies passionate sports fans
Live sporting events have the uncanny ability to bring people together, provide excitement and unleash enthusiasm. Whether it is painting your face, writing up a sign, jumping up & down, cheering & heckling, fans want to show their dedication and … Continue reading
Posted in Activation, Advertising, Apps, Beer, Branding, Marketing, Mobile, Sponsorships, Sports
Tagged Cerveza Pilsen, Deportiva Independiente Medellín
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Taco Trucks with unusual ingredients by Dos Equis
Dos Equis is mobile with their Taco Truck events leading up to Cinco De Mayo. Building off a successful single truck execution last year in NYC, the brand has launched trucks in the following cities: Austin, Chicago, Dallas, Houston, Los Angeles and Miami. Each city … Continue reading
Posted in Activation, Advertising, Beer, Branding, facebook, Imports, Marketing, Mobile, Promotions, Twitter
Tagged Cinco de Mayo, Dos Equis, Taco Trucks
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Beer industry best practice: Mobile Apps
Beer brands are under considerable pressure to remain relevant with consumers. With younger generations passing on absorbing brand messaging through traditional media outlets, brewers have slowly been migrating to mobile apps. In the early days, the sole purpose of these … Continue reading
Posted in Activation, Advertising, Apps, Beer, Branding, Mobile
Tagged Bud Light, Budweiser, Coors Light, Heineken, Sierra Nevada
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Bud Light’s Super Bowl Tailgate Augmented Reailty iPhone App
So your team did not make it to Indianapolis, nor did you win Bud Lights’ Hotel Correspondent sweepstakes. Don’t sweat it. Bud Light is still offering to throw an epic tailgate party for you and your friends in your home … Continue reading
Posted in Activation, Advertising, Apps, Branding, Marketing, Mobile, Social Media, Sports
Tagged Augmented Reality, Bud Light, NFL, Super Bowl
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Heineken encourages interactions amongst strangers by using personalized QR codes
Instead of boring tee shirt giveaways at the Heineken Open’er Music Festival in Gdynia, Poland, they produced engaging QR stickers that carried personal message for fans to engage one another. These freely distributed stickers were created at a central tent. … Continue reading
Posted in Activation, Beer, Billboard, Branding, Imports, Marketing, Mobile, Promotions, Social Media, Themed Area
Tagged Heineken, Music Festival, qr codes
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Mahou features Iker Casillas and David Villa in a mobile app
Mahou beer will try to bring soccer fans up close and personal with their favorite Spanish soccer players Iker Casillas and David Villa through their recently released Penalty Five Star mobile app. Engaged consumers have the ability to generate either a … Continue reading
Posted in Activation, Advertising, Apps, Beer, Branding, Mobile, Social Media, Sponsorships, Sports
Tagged David Villaon, Iker Casillas, Mahou, penalty kick, Soccer, Spanish soccer
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Carlsberg drives trial through an interactive window display: BeerKing
A beer neon hanging in the window of an account might just become obsolete after the success of Carlsbergs’ BeerKing interactive window display. In Israel the brand partnered with YCD Multimedia to engage the night life crowd and reward participates … Continue reading
Posted in Activation, Advertising, Beer, Branding, Imports, Marketing, Mobile
Tagged Carlsberg, interactive touchscreen, interactive windows, qr code, qr codes, relevant connection, sampling
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Guinness Xmas App – Decorate a Pint
Tis the season to start wrapping gifts and sharing them with friends, especially those hard to shop for men. Guinness (UK) found a clever way to drive awareness and possibly reshape consumers purchase intent. With the importance of mobile platforms … Continue reading
Posted in Activation, Advertising, Apps, Beer, Branding, Imports, Marketing, Mobile, Social Media
Tagged Blippar, emerging technology, Guinness
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Branded mobile photo apps – Coors Light Little Coach Cam
Coors Light has brought the “Little Coaching” TV campaign into the social media world by developing a twitter hashtag #LittleCoaching and now developing a mobile app entitled Little Coach Cam. Consumers insert Jim Mora into their photos in unique and clever … Continue reading
Mobile Vehicle Marketing – Tecate Boxing Meusem
Tecate has made it known that they want to own the sport of boxing. Tecate VP of Marketing Felix Palau says about 85% of the brand’s promotional budget is tied to the sport. With the tie-in to Mexican Independence Day, … Continue reading
Posted in Activation, Beer, Billboard, Latino, Mobile, Sponsorships, Sports, Themed Area
Tagged Boxing, Hispanic Consumers, Mobile Vehicle, Tecate
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