Category Archives: Mobile

Guinness Xmas App – Decorate a Pint

Tis the season to start wrapping gifts and sharing them with friends, especially those hard to shop for men. Guinness (UK) found a clever way to drive awareness and possibly reshape consumers purchase intent. With the importance of mobile platforms … Continue reading

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Branded mobile photo apps – Coors Light Little Coach Cam

Coors Light has brought the “Little Coaching” TV campaign into the social media world by developing a twitter hashtag #LittleCoaching and now developing a mobile app entitled Little Coach Cam. Consumers insert Jim Mora into their photos in unique and clever … Continue reading

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Mobile Vehicle Marketing – Tecate Boxing Meusem

Tecate has made it known that they want to own the sport of boxing. Tecate VP of Marketing Felix Palau  says about 85% of the brand’s promotional budget is tied to the sport. With the tie-in to Mexican Independence Day, … Continue reading

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Stella Arotis Draught Master Compeition mobile app

Over the years, Stella Artois has evolved the Draught Master program.  The idea centers around highlighting the unique 9 Step ritual to pour a perfect Stella Artois.  Consumers tests their skills around the world & compete to claim the title … Continue reading

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