Category Archives: Premium

Miller Lite stresses importance of Protection in a web series

To assist Miller Lite with repositioning their brand, they introduced packaging innovations: Special can lids and bottle caps. These “gimmicks” were used to establish “Protection” of the Miller Lite taste. Then came the challenge of communicating this message out to … Continue reading

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Patriotic Beers

Both Budweiser and Miller High Life are taping military campaigns to help boost sales.Ā  Seems interesting to me that the battle is between a premium and sub premium beer. Budweiser has created a campaign, Here’s To Hero’s that supports the … Continue reading

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