Category Archives: Promotions

Budweiser Jukebox – Bottle cap operated

Posted on July 15, 2013 by Mark Gallo

Anheuser-Busch  & Budweiser have made recent headline news here in the states with their focus on reaching millennials through music. The Budweiser brand will continue its Made in America concert, switching out Jay Z for his wife Beyonce as the … Continue reading →

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Sol Beer delivers freedom

Posted on March 24, 2013 by Mark Gallo

Too many brands are becoming comfortable with their traditional sampling efforts. Notable examples are tap take overs or sending in models to purchase a round of beers at a tavern. On paper these might produce some great one on one … Continue reading →

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Football fields are the new Corona Beach

Posted on August 17, 2012 by Mark Gallo

In recent years Corona has been searching for ways to expand the brands appeal and drinking occasions. At one point the brand was tied in 100% to sandy beach imagery. In recent years the brand took the relaxation and escaping … Continue reading →

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Budweiser cleverly extends happy hour

Posted on August 15, 2012 by Mark Gallo

The problem with all happy hours, is that they all cease at some arbitrary time set by a bar. Happy hours exist to attract patrons who want to socialize, laugh and share stories over a bite & drink. Budweiser, in … Continue reading →

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Karaoking might be a sign you are not able to drive home

Posted on May 23, 2012 by Mark Gallo

Every alcohol company has an inherent duty to promote a responsible drinking message. Brands do not benefit from the misuse of its products. As good corporate citizens, these companies and brands invest in programs that help drive awareness of consequences … Continue reading →

Posted in Activation, Cause Marketing, Drunk Driving, Marketing, Promotions | Leave a comment

Taco Trucks with unusual ingredients by Dos Equis

Posted on April 26, 2012 by Mark Gallo

Dos Equis is mobile with their Taco Truck events leading up to Cinco De Mayo. Building off a successful single truck execution last year in NYC, the brand has launched trucks in the following cities: Austin, Chicago, Dallas, Houston, Los Angeles and Miami. Each city … Continue reading →

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Budweiser leverages Walk Off Home Runs for Military Charity

Posted on April 4, 2012 by Mark Gallo

It’s a WALK OFF! This time the objective is not to turn left vs right & out model a rival on the runway. With anticipation of the MLB season building,  Budweiser announced this afternoon their support of late inning heroics … Continue reading →

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Carlsberg seeks best five-a-side soccer team in UK

Posted on January 16, 2012 by Mark Gallo

As the Official Beer of The England Football Team and Sponsor of UEFA Euro 2012,  Carlsberg is launching a contest, Carlsberg Pub Cup, to find the best five-a-side soccer team in the UK. Establishments and consumers alike are encouraged to enter … Continue reading →

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Heineken encourages interactions amongst strangers by using personalized QR codes

Posted on January 4, 2012 by Mark Gallo

Instead of boring tee shirt giveaways at the Heineken Open’er Music Festival in Gdynia, Poland, they produced engaging QR stickers that carried personal message for fans to engage one another. These freely distributed stickers were created at a central tent. … Continue reading →

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Corona asks tennis professionals to go for distance, not speed

Posted on December 5, 2011 by Mark Gallo

As the official beer sponsor of the ATP World Tour, Corona has been providing local tournament cities with some wonderful pre-event activities. Valencia Open 500 and Corona teamed up together and leveraged their partnership together to create a 1st of … Continue reading →

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