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Category Archives: Social Media
Budweiser helps Toast new friends
Beer is social by nature. Usually, it is the catalyst to good times shared amongst friends, families and even strangers. The moment that sums up the excitement is the “Toast.” Around the world there are different terms used: Cheers, Skaal, Salud, Prost, … Continue reading
Posted in Activation, Advertising, Apps, Beer, Branding, facebook, Macro Brews, Marketing, Social Media, Sports
Tagged Budweiser, cheers, facebook, friends, TOAST
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Skol has the Easter Bunny delivering Beer Eggs
If beer companies did not have enough holidays to capitalize on selling beer, the widely popular SKOL brand in Brazil is experimenting with Easter. They have an ambitious goal: Create the worlds 1st Easter Egg made with beer. I personally … Continue reading
Posted in Activation, Branding, facebook, Marketing, Social Media
Tagged Brazil, Chocolate, Easter, Easter Eggs, Skol
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Corona celebrates 1,000,000 Facebook fans
In recent months, some breweries have attributed positive revenue growth along with assigning a monetary worth to its collection of facebook friends. Click below on the following brands to read their stories in full. AB InBev New Belgium Brewery Brands … Continue reading
Posted in Activation, Advertising, Branding, Imports, Macro Brews, Social Media, YouTube
Tagged bottle caps, Corona, Corona Extra, Facebook friends, Facebook likes, milestone
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Bud Light’s Super Bowl Tailgate Augmented Reailty iPhone App
So your team did not make it to Indianapolis, nor did you win Bud Lights’ Hotel Correspondent sweepstakes. Don’t sweat it. Bud Light is still offering to throw an epic tailgate party for you and your friends in your home … Continue reading
Posted in Activation, Advertising, Apps, Branding, Marketing, Mobile, Social Media, Sports
Tagged Augmented Reality, Bud Light, NFL, Super Bowl
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Heineken encourages interactions amongst strangers by using personalized QR codes
Instead of boring tee shirt giveaways at the Heineken Open’er Music Festival in Gdynia, Poland, they produced engaging QR stickers that carried personal message for fans to engage one another. These freely distributed stickers were created at a central tent. … Continue reading
Posted in Activation, Beer, Billboard, Branding, Imports, Marketing, Mobile, Promotions, Social Media, Themed Area
Tagged Heineken, Music Festival, qr codes
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Mahou features Iker Casillas and David Villa in a mobile app
Mahou beer will try to bring soccer fans up close and personal with their favorite Spanish soccer players Iker Casillas and David Villa through their recently released Penalty Five Star mobile app. Engaged consumers have the ability to generate either a … Continue reading
Posted in Activation, Advertising, Apps, Beer, Branding, Mobile, Social Media, Sponsorships, Sports
Tagged David Villaon, Iker Casillas, Mahou, penalty kick, Soccer, Spanish soccer
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Guinness Xmas App – Decorate a Pint
Tis the season to start wrapping gifts and sharing them with friends, especially those hard to shop for men. Guinness (UK) found a clever way to drive awareness and possibly reshape consumers purchase intent. With the importance of mobile platforms … Continue reading
Posted in Activation, Advertising, Apps, Beer, Branding, Imports, Marketing, Mobile, Social Media
Tagged Blippar, emerging technology, Guinness
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Over the top beer gadgets
Annoyed by friends and strangers tagging you in facebook photos? Norte beer has developed a beer cooler that detects when photos are being taken and quickly sends a flash to keep you safe and sound. The Photoblocker cooler eliminates compromising … Continue reading
Posted in Advertising, Beer, Branding, facebook, Marketing, Social Media
Tagged Norte, Photoblocker, Photos, Swag, tagging
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Leverage your print ads to drive digital traffic
Heineken recently found a way to give their stale, push communication print ad for an upcoming concert, a voice. With the use of Augmented Reality (AR) and Quick Response (QR) technology, the brand brought exclusive content to consumers to life. … Continue reading
Posted in Activation, Advertising, Beer, Imports, Social Media, YouTube
Tagged Bud Light, Heineken, UFC
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Miller Lite stresses importance of Protection in a web series
To assist Miller Lite with repositioning their brand, they introduced packaging innovations: Special can lids and bottle caps. These “gimmicks” were used to establish “Protection” of the Miller Lite taste. Then came the challenge of communicating this message out to … Continue reading
Posted in Activation, Advertising, Beer, Branding, Premium, Social Media, Sports
Tagged DGBTV, Miller lite, Protection, repositioning
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BeerToasts 