Category Archives: Social Media

Over the top beer gadgets

Annoyed by friends and strangers tagging you in facebook photos? Norte beer has developed a beer cooler that detects when photos are being taken and quickly sends a flash to keep you safe and sound. The Photoblocker cooler eliminates compromising … Continue reading

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Leverage your print ads to drive digital traffic

Heineken recently found a way to give their stale, push communication print ad for an upcoming concert,  a voice. With the use of Augmented Reality (AR) and Quick Response (QR) technology, the brand brought exclusive content to consumers to life. … Continue reading

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Miller Lite stresses importance of Protection in a web series

To assist Miller Lite with repositioning their brand, they introduced packaging innovations: Special can lids and bottle caps. These “gimmicks” were used to establish “Protection” of the Miller Lite taste. Then came the challenge of communicating this message out to … Continue reading

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Canadian Hockey – Budweiser Sponsors Winnipeg Jets & local outdoor ice rinks

Yesterday it was announced, that Budweiser (CA) would be the official beer sponsor of the Winnipeg Jets. To celebrate this new corporate partnership, Budweiser released some impactful branding news on how they were to leverage the sponsorship. To watch a … Continue reading

Posted in Activation, Advertising, Beer, Branding, Cause Marketing, Promotions, Social Media, Sponsorships, Sports, Twitter | Tagged , , , , | 1 Comment

Branded Area in Stadium

The Philadelphia Eagles partnered with Bud Light to create a unique branded area for consumers to congregate in the stadium. The Bud Light Eagles Nest literally is perched up high in Lincoln Financial Stadium. Tickets to this section are not … Continue reading

Posted in Activation, Advertising, Beer, Branding, Social Media, Sponsorships, Sports, Stadium Signage, Themed Area | Tagged , , , , , | Leave a comment

Guinness Facebook Check in

On September 22nd, Guinness plans to honor the man  who signed the lease for the St. James’s Gate Brewery, Mr. Arthur Guinness. 2 yrs ago, marking the 250th yr anniversary of the lease agreement, Guinness created the Arthur Guinness Fund. … Continue reading

Posted in Activation, Advertising, Beer, Branding, Cause Marketing, facebook, Imports, Location Bases Services, Promotions, Social Media | Tagged , , , , | Leave a comment

Heineken – This is the Game

In preparation for the 2011 Rugby World Cup, Heineken recently shared with the rugby community that it will enlist the services of 6 ambassadors of which all were former rugby players. Heineken is the official beer sponsor of the tournament.  … Continue reading

Posted in Activation, Beer, Branding, Imports, Promotions, Social Media, Sponsorships, Sports, Themed Area, Twitter, YouTube | Tagged , , , | Leave a comment