Category Archives: Social Media

Canadian Hockey – Budweiser Sponsors Winnipeg Jets & local outdoor ice rinks

Yesterday it was announced, that Budweiser (CA) would be the official beer sponsor of the Winnipeg Jets. To celebrate this new corporate partnership, Budweiser released some impactful branding news on how they were to leverage the sponsorship. To watch a … Continue reading

Posted in Activation, Advertising, Beer, Branding, Cause Marketing, Promotions, Social Media, Sponsorships, Sports, Twitter | Tagged , , , , | 1 Comment

Branded Area in Stadium

The Philadelphia Eagles partnered with Bud Light to create a unique branded area for consumers to congregate in the stadium. The Bud Light Eagles Nest literally is perched up high in Lincoln Financial Stadium. Tickets to this section are not … Continue reading

Posted in Activation, Advertising, Beer, Branding, Social Media, Sponsorships, Sports, Stadium Signage, Themed Area | Tagged , , , , , | Leave a comment

Guinness Facebook Check in

On September 22nd, Guinness plans to honor the man  who signed the lease for the St. James’s Gate Brewery, Mr. Arthur Guinness. 2 yrs ago, marking the 250th yr anniversary of the lease agreement, Guinness created the Arthur Guinness Fund. … Continue reading

Posted in Activation, Advertising, Beer, Branding, Cause Marketing, facebook, Imports, Location Bases Services, Promotions, Social Media | Tagged , , , , | Leave a comment

Heineken – This is the Game

In preparation for the 2011 Rugby World Cup, Heineken recently shared with the rugby community that it will enlist the services of 6 ambassadors of which all were former rugby players. Heineken is the official beer sponsor of the tournament.  … Continue reading

Posted in Activation, Beer, Branding, Imports, Promotions, Social Media, Sponsorships, Sports, Themed Area, Twitter, YouTube | Tagged , , , | Leave a comment

Guest Bartender (Post): Work hard, Party Hard: Miller High Life’s Coolest Job in the World

Fellow beer enthusiast, Brady Walen is a marketing professional & blogger based in Portland Oregon. Brady has a tremendous website in Craftedsocialmedia which helps breweries, brewpubs, taprooms, bottle shops and event organizers use social media to talk, listen, and connect with … Continue reading

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Mobile weather app by Budweiser (Ireland)

Ron Burgundy watch out. Scotch and being a news reporter are out. It’s all about the weatherman and beer. Here is a novel concept executed brilliantly in Ireland. Budweiser’s (Ireland) “Ice Cold Index”  should be a case study for mobile … Continue reading

Posted in Activation, Advertising, Apps, Beer, Branding, Macro Brews, Promotions, Social Media, Twitter, YouTube | Tagged , , , | Leave a comment

Budweiser Beer Camp

Budweiser goes huge in Canada. Budweiser Canada is promoting the continued return of Bud Camp. Essentially, Bud Camp is a branded wilderness experience. It consists of 3 days of unbelievable, over the top activities: white water rafting, paintballing, concerts, ATV … Continue reading

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Social Media Experiment on a Grand Scale

I would like to simply introduce to you one of the most aggressive social media campaigns to launch a new brand I have encountered. In launching their new Bulmers No17 in the UK, an exciting new cider that contains crushed … Continue reading

Posted in Activation, Advertising, Apps, Beer, Branding, Cider, Promotions, Social Media, Twitter, YouTube | Tagged , , , | Leave a comment

Bee Worthy

Magners Cider (UK) understands it has a social responsibility to help protect bees. Kirsty Hunter, Head of Marketing at Magners said: “Magners® understands just how important honey bees are. After all it’s the bees that pollinate the apples in the … Continue reading

Posted in Activation, Advertising, Apps, Beer, Branding, Cause Marketing, Cider, facebook, Social Media | Tagged , , , | Leave a comment

Voice of the People

Boundary Road Brewery is no different from other start-up craft breweries. They care to use local ingredients, appeal to local consumers tastes and have minimal marketing and advertising budgets. Standing out and creating a point of difference is key to … Continue reading

Posted in Activation, Advertising, Beer, Brand Launch, Craft, facebook, Promotions, Social Media | Tagged , , , , , , | Leave a comment