Category Archives: Sponsorships

Tennis silence is rewarded by this beer brand

Posted on August 27, 2014 by Mark Gallo

As sports sponsorships evolve, so will their creative activations. Logo rights are no longer the main focus, but it is how you bring your brand to life around your sponsorship. Heineken’s public “Umpire Chair Silence Challenge” strengthens its partnership with … Continue reading →

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Interactive Sports Giveaway from Budweiser

Posted on November 5, 2013 by Mark Gallo

Sports teams are always reaching out to partners for help with giveaway items. Most notably are rally towels and shirts. For the brands, they simply gain exposure with their logo pressed onto the collateral. It is a pretty basic and … Continue reading →

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Recycled beer cans turned into Rugby spikes

Posted on June 18, 2013 by Mark Gallo

Below is a remarkable recycling campaign that helped the Salta beer brand infiltrate every local rugby club without having to sign a sponsorship contract all while helping protect the environment by promoting & encouraging  recycling. Salta successfully built a compelling … Continue reading →

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Corona found its Beach in Tennis data.

Posted on May 23, 2013 by Mark Gallo

With the recent news about how technology companies are forming sponsorship/partnerships with sports teams/leagues, I wanted to share an astonishing collaboration between Corona beer & the Association of Tennis Professionals (ATP). Corona Perspectives is an opportunity to break down every … Continue reading →

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Football fields are the new Corona Beach

Posted on August 17, 2012 by Mark Gallo

In recent years Corona has been searching for ways to expand the brands appeal and drinking occasions. At one point the brand was tied in 100% to sandy beach imagery. In recent years the brand took the relaxation and escaping … Continue reading →

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Miller Lite showcasing strength of video.

Posted on August 12, 2012 by Mark Gallo

Video is a powerful tool to showcase passion, camaraderie and all around support, especially for your favorite sports team. Miller Lite, the official beer sponsor of the Mexican soccer team Club Deportivo Guadalajara, widely known as Chivas has embraced their … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Latino, Macro Brews, Marketing, Sponsorships, Sports | Tagged , , , | Leave a comment

A beer app that identifies passionate sports fans

Posted on June 18, 2012 by Mark Gallo

Live sporting events have the uncanny ability to bring people together, provide excitement and unleash enthusiasm. Whether it is painting your face, writing up a sign, jumping up & down, cheering & heckling, fans want to show their dedication and … Continue reading →

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Budweiser leverages Walk Off Home Runs for Military Charity

Posted on April 4, 2012 by Mark Gallo

It’s a WALK OFF! This time the objective is not to turn left vs right & out model a rival on the runway. With anticipation of the MLB season building,  Budweiser announced this afternoon their support of late inning heroics … Continue reading →

Posted in Beer, Branding, Cause Marketing, Macro Brews, Promotions, Sponsorships, Sports | Tagged , , , , , | Leave a comment

Onsite Music Presence by Heineken

Posted on March 23, 2012 by Mark Gallo

Music festivals are tremendous platforms for brands to make lasting connections with fans. Besides focusing on the main stage, brands can learn from the RadioHeineken concept to gain & draw attention. Branded destinations are better able to produce two way … Continue reading →

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Heineken Surprises Soccer Fans with UEFA Champions League Trophy Ecounter

Posted on March 8, 2012 by Mark Gallo

After watching this sports trophy tour execution, by Heineken and UEFA Champions League, brands & leagues will be rethinking their strategies. Leveraging their sponsorship, Heineken brought a sacred piece of sports culture to life. With a little bit of creativity, low-risk, high-reward guerrilla … Continue reading →

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