Category Archives: Sponsorships

Bud Light Recycling

Anheuser-Busch InBev has publicly announced their vision/goal is  “To be a better beer company in a better world.” One truly remarkable activation that brought their words to life was the 2011 Bud Light Recycling Zone tour. With the help of … Continue reading

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Carlsberg seeks best five-a-side soccer team in UK

As the Official Beer of The England Football Team and Sponsor of UEFA Euro 2012,  Carlsberg is launching a contest, Carlsberg Pub Cup, to find the best five-a-side soccer team in the UK. Establishments and consumers alike are encouraged to enter … Continue reading

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Mahou features Iker Casillas and David Villa in a mobile app

Mahou beer will try to bring soccer fans up close and personal with their favorite Spanish soccer players Iker Casillas and David Villa through their  recently released Penalty Five Star mobile app. Engaged consumers have the ability to generate either a … Continue reading

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Corona asks tennis professionals to go for distance, not speed

As the official beer sponsor of the ATP World Tour, Corona has been providing local tournament cities with some wonderful pre-event activities. Valencia Open 500 and Corona teamed up together and leveraged their partnership together to create a 1st of … Continue reading

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UPDATED- Customer Hospitality – Heineken Dugout Concept

With any good sports property you will find a beer sponsor competing for the attention of its fans. A major emphasis has been to upgrade their stadium signage and rethink their strategy. Beer brands are in favor of creating a … Continue reading

Posted in Activation, Advertising, Beer, Branding, facebook, Sponsorships, Sports, Stadium Signage, Themed Area | Tagged , , , | 3 Comments

Movember Love by Rickard’s

11 months of the year, that unattractive hair between your nose and mouth is frowned upon and not respected. Well during the month of November, men decide to flaunt this unique facial hair, compete against others growing a stache all … Continue reading

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Homegating – Miller Lite

Miller Lite recently has started to execute a terrific NFL/Cause-marketing program where consumers can bid on Ebay.com to host NFL viewing parties at their homes with retired NFL veterans.  Winning bids will benefit the Gridiron Greats Assistance Fund (GGAF), a … Continue reading

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Canadian Hockey – Budweiser Sponsors Winnipeg Jets & local outdoor ice rinks

Yesterday it was announced, that Budweiser (CA) would be the official beer sponsor of the Winnipeg Jets. To celebrate this new corporate partnership, Budweiser released some impactful branding news on how they were to leverage the sponsorship. To watch a … Continue reading

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Branded Area in Stadium

The Philadelphia Eagles partnered with Bud Light to create a unique branded area for consumers to congregate in the stadium. The Bud Light Eagles Nest literally is perched up high in Lincoln Financial Stadium. Tickets to this section are not … Continue reading

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Guest Bartneder (Post) LMFAO Sell Their Soul To Tuborg By Selling Rights To Their Latest Music Video

Niall Harbison is one of the co-founders at Simply Zesty and is passionate about social media, marketing, advertising, online video and anything to do with sports. Contributes the daily video on Simply Viral and spends a large portion of his … Continue reading

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