Category Archives: Sports

Power of Bringing Friends Together

Nothing will replicate the camaraderie among friends while watching a live sporting. Passion, tension and all other emotions run wild. In a group dynamic a bond exists that is difficult to express. And yet it is there. Undeniably present and unshakable. … Continue reading

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Tooth Opener

Injuries occur in sports. The game of rugby provides some vicious collision including those that break or jaw loose a tooth. The Salta beer brand continues to build on their Rugby sponsorship platform. In a head scratching ad, players with missing … Continue reading

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Real Hockey is played on the streets

With the momentum of the NHL playoffs, Budweiser Canada released a timely viral video that should hit home with hockey enthusiasts. Building on their successful red light helmet concept along with their guerrilla marketing red light blimp for team Canada … Continue reading

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Interactive Sports Giveaway from Budweiser

Sports teams are always reaching out to partners for help with giveaway items. Most notably are rally towels and shirts. For the brands, they simply gain exposure with their logo pressed onto the collateral. It is a pretty basic and … Continue reading

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Recycled beer cans turned into Rugby spikes

Below is a remarkable recycling campaign that helped the Salta beer brand infiltrate every local rugby club without having to sign a sponsorship contract all while helping protect the environment by promoting & encouraging  recycling. Salta successfully built a compelling … Continue reading

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Corona found its Beach in Tennis data.

With the recent news about how technology companies are forming sponsorship/partnerships with sports teams/leagues, I wanted to share an astonishing collaboration between Corona beer & the Association of Tennis Professionals (ATP). Corona Perspectives is an opportunity to break down every … Continue reading

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Budweiser helps Toast new friends

Beer is social by nature. Usually, it is the catalyst to good times shared  amongst friends, families and even strangers. The moment that sums up the excitement is the “Toast.” Around the world there are different terms used: Cheers, Skaal, Salud, Prost, … Continue reading

Posted in Activation, Advertising, Apps, Beer, Branding, facebook, Macro Brews, Marketing, Social Media, Sports | Tagged , , , , | 1 Comment