Category Archives: Sports

Budweiser Canada and Hockey

While Budweiser in Canada is not the official beer of the NHL, the brand has created a remarkable hockey campaign that was recently unveiled. In trying to connect with consumers passion for their favorite team, Budweiser looked no further than … Continue reading

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Football fields are the new Corona Beach

In recent years Corona has been searching for ways to expand the brands appeal and drinking occasions. At one point the brand was tied in 100% to sandy beach imagery. In recent years the brand took the relaxation and escaping … Continue reading

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Miller Lite showcasing strength of video.

Video is a powerful tool to showcase passion, camaraderie and all around support, especially for your favorite sports team. Miller Lite, the official beer sponsor of the Mexican soccer team Club Deportivo Guadalajara, widely known as Chivas has embraced their … Continue reading

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A beer app that identifies passionate sports fans

Live sporting events have the uncanny ability to bring people together, provide excitement and unleash enthusiasm. Whether it is painting your face, writing up a sign, jumping up & down, cheering & heckling, fans want to show their dedication and … Continue reading

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A rugby tackle is worth a Salta beer with this vending Machine

In Argentina, a country that is fascinated with soccer, a beer brand executed a memorable experience that appealed to the rugby community and its fans. Aside from potential enduring bonds, Salta beer might have left a couple of shoulder injuries … Continue reading

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Agency rewards workers with Beer

Besides rewarding your buddies to help you move, beer has now motivated agency workers to complete the tedious job of filling out their time sheets. This beer fridge was electronically locked and connected to the time sheets of the entire … Continue reading

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Budweiser leverages Walk Off Home Runs for Military Charity

It’s a WALK OFF! This time the objective is not to turn left vs right & out model a rival on the runway. With anticipation of the MLB season building,  Budweiser announced this afternoon their support of late inning heroics … Continue reading

Posted in Beer, Branding, Cause Marketing, Macro Brews, Promotions, Sponsorships, Sports | Tagged , , , , , | Leave a comment