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Category Archives: Sports
A beer app that identifies passionate sports fans
Live sporting events have the uncanny ability to bring people together, provide excitement and unleash enthusiasm. Whether it is painting your face, writing up a sign, jumping up & down, cheering & heckling, fans want to show their dedication and … Continue reading
Posted in Activation, Advertising, Apps, Beer, Branding, Marketing, Mobile, Sponsorships, Sports
Tagged Cerveza Pilsen, Deportiva Independiente Medellín
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A rugby tackle is worth a Salta beer with this vending Machine
In Argentina, a country that is fascinated with soccer, a beer brand executed a memorable experience that appealed to the rugby community and its fans. Aside from potential enduring bonds, Salta beer might have left a couple of shoulder injuries … Continue reading
Posted in Activation, Advertising, Beer, Branding, Sports
Tagged Argentina, Fans, Rugby, Salta, Soccer, Vending Machine
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Agency rewards workers with Beer
Besides rewarding your buddies to help you move, beer has now motivated agency workers to complete the tedious job of filling out their time sheets. This beer fridge was electronically locked and connected to the time sheets of the entire … Continue reading
Posted in Activation, Beer, Marketing, Sports, Themed Area
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Budweiser leverages Walk Off Home Runs for Military Charity
It’s a WALK OFF! This time the objective is not to turn left vs right & out model a rival on the runway. With anticipation of the MLB season building, Budweiser announced this afternoon their support of late inning heroics … Continue reading
Posted in Beer, Branding, Cause Marketing, Macro Brews, Promotions, Sponsorships, Sports
Tagged Budweiser, Folds of Honor Foundation, Home Run, Military, MLB, Walk Off
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Heineken Surprises Soccer Fans with UEFA Champions League Trophy Ecounter
After watching this sports trophy tour execution, by Heineken and UEFA Champions League, brands & leagues will be rethinking their strategies. Leveraging their sponsorship, Heineken brought a sacred piece of sports culture to life. With a little bit of creativity, low-risk, high-reward guerrilla … Continue reading
Posted in Activation, Beer, Branding, Marketing, Sponsorships, Sports
Tagged Heineken, Trophy Tour, UEFA, UEFA Champions League Trophy
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Bud Light Recycling
Anheuser-Busch InBev has publicly announced their vision/goal is “To be a better beer company in a better world.” One truly remarkable activation that brought their words to life was the 2011 Bud Light Recycling Zone tour. With the help of … Continue reading
Posted in Activation, Beer, Cause Marketing, Sponsorships, Sports
Tagged Bud Light, Field Goal, NFL, Recycling, Situ8
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Bud Light’s Super Bowl Tailgate Augmented Reailty iPhone App
So your team did not make it to Indianapolis, nor did you win Bud Lights’ Hotel Correspondent sweepstakes. Don’t sweat it. Bud Light is still offering to throw an epic tailgate party for you and your friends in your home … Continue reading
Posted in Activation, Advertising, Apps, Branding, Marketing, Mobile, Social Media, Sports
Tagged Augmented Reality, Bud Light, NFL, Super Bowl
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Carlsberg seeks best five-a-side soccer team in UK
As the Official Beer of The England Football Team and Sponsor of UEFA Euro 2012, Carlsberg is launching a contest, Carlsberg Pub Cup, to find the best five-a-side soccer team in the UK. Establishments and consumers alike are encouraged to enter … Continue reading
Posted in Activation, Beer, Branding, Imports, Marketing, Promotions, Sponsorships, Sports
Tagged Bud Light Fan Camp, Carlsberg, Gareth Southgate, Pub Cup, Soccer, UEFA Euro 2012, UK
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Mahou features Iker Casillas and David Villa in a mobile app
Mahou beer will try to bring soccer fans up close and personal with their favorite Spanish soccer players Iker Casillas and David Villa through their recently released Penalty Five Star mobile app. Engaged consumers have the ability to generate either a … Continue reading
Posted in Activation, Advertising, Apps, Beer, Branding, Mobile, Social Media, Sponsorships, Sports
Tagged David Villaon, Iker Casillas, Mahou, penalty kick, Soccer, Spanish soccer
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Corona asks tennis professionals to go for distance, not speed
As the official beer sponsor of the ATP World Tour, Corona has been providing local tournament cities with some wonderful pre-event activities. Valencia Open 500 and Corona teamed up together and leveraged their partnership together to create a 1st of … Continue reading
Posted in Activation, Beer, Branding, Imports, Marketing, Promotions, Sponsorships, Sports, Uncategorized
Tagged ATP, Corona, Serve, Tennis
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