Category Archives: Sub Premium

Great ideas come from consumers: Natty Light into the Nattmosphere & beyond

Natural (Natty) Light has become the 1st beer to travel into space. The flight expedition lasted around 2hrs and reached an altitude of 90,000ft+.  Neither the brand team nor their agency was responsible for this space flight. The idea for this impressive … Continue reading

Posted in Activation, Beer, facebook, Sub Premium, YouTube | Tagged , | 2 Comments

Beer Exchange

Rainier beer has a tremendous hipster beer appeal in the Pacific Northwest. The Rainier tall boy is a staple in the Seattle neighborhoods of Ballard, Freemont and Capitol Hill. Drinking Rainier is a badge. 2 things that this brand does … Continue reading

Posted in Advertising, Beer, Craft, Promotions, Social Media, Sub Premium | Tagged , , , , , , , , | Leave a comment

Patriotic Beers

Both Budweiser and Miller High Life are taping military campaigns to help boost sales.  Seems interesting to me that the battle is between a premium and sub premium beer. Budweiser has created a campaign, Here’s To Hero’s that supports the … Continue reading

Posted in facebook, Macro Brews, Premium, Promotions, Sub Premium | Tagged , , , , , | Leave a comment