Category Archives: Sub Premium

Great ideas come from consumers: Natty Light into the Nattmosphere & beyond

Posted on November 22, 2011 by Mark Gallo

Natural (Natty) Light has become the 1st beer to travel into space. The flight expedition lasted around 2hrs and reached an altitude of 90,000ft+.  Neither the brand team nor their agency was responsible for this space flight. The idea for this impressive … Continue reading →

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Beer Exchange

Posted on July 31, 2011 by Mark Gallo

Rainier beer has a tremendous hipster beer appeal in the Pacific Northwest. The Rainier tall boy is a staple in the Seattle neighborhoods of Ballard, Freemont and Capitol Hill. Drinking Rainier is a badge. 2 things that this brand does … Continue reading →

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Patriotic Beers

Posted on June 8, 2011 by Mark Gallo

Both Budweiser and Miller High Life are taping military campaigns to help boost sales.  Seems interesting to me that the battle is between a premium and sub premium beer. Budweiser has created a campaign, Here’s To Hero’s that supports the … Continue reading →

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