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Category Archives: Themed Area
Agency rewards workers with Beer
Besides rewarding your buddies to help you move, beer has now motivated agency workers to complete the tedious job of filling out their time sheets. This beer fridge was electronically locked and connected to the time sheets of the entire … Continue reading
Posted in Activation, Beer, Marketing, Sports, Themed Area
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Heineken encourages interactions amongst strangers by using personalized QR codes
Instead of boring tee shirt giveaways at the Heineken Open’er Music Festival in Gdynia, Poland, they produced engaging QR stickers that carried personal message for fans to engage one another. These freely distributed stickers were created at a central tent. … Continue reading
Posted in Activation, Beer, Billboard, Branding, Imports, Marketing, Mobile, Promotions, Social Media, Themed Area
Tagged Heineken, Music Festival, qr codes
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Coors Light: Silver Bullet Express Train in the Northest
Coors Light has been riding 1 consistent brand message for the past 5 years: Cold refreshment. Recently the brand has hammered this message home with key package innovations that indicate when your beer is at an optimal cold temperature. Another … Continue reading
Posted in Activation, Beer, Branding, Promotions, Themed Area, Uncategorized
Tagged Cold, Coors Light
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UPDATED- Customer Hospitality – Heineken Dugout Concept
With any good sports property you will find a beer sponsor competing for the attention of its fans. A major emphasis has been to upgrade their stadium signage and rethink their strategy. Beer brands are in favor of creating a … Continue reading
Posted in Activation, Advertising, Beer, Branding, facebook, Sponsorships, Sports, Stadium Signage, Themed Area
Tagged Gielissen Interiors & Exhinitions, Heineken, Hospitality, Soccer
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Stadium Domination – Molson Export Ale Zone
The following photos demonstrate Molson Export Ale‘s commitment to their corporate sponsorship of the Montreal Canadiens. The brand has completed branded an entire section at Bell Centre. Everything from the seats to the hallway floor showcases the passion Molson Export … Continue reading
Posted in Advertising, Beer, Branding, Sports, Stadium Signage, Themed Area
Tagged Habs, Molson Export Ale, Montreal Canadiens, NHL
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Branded Area in Stadium
The Philadelphia Eagles partnered with Bud Light to create a unique branded area for consumers to congregate in the stadium. The Bud Light Eagles Nest literally is perched up high in Lincoln Financial Stadium. Tickets to this section are not … Continue reading
Heineken – This is the Game
In preparation for the 2011 Rugby World Cup, Heineken recently shared with the rugby community that it will enlist the services of 6 ambassadors of which all were former rugby players. Heineken is the official beer sponsor of the tournament. … Continue reading
Posted in Activation, Beer, Branding, Imports, Promotions, Social Media, Sponsorships, Sports, Themed Area, Twitter, YouTube
Tagged 2011 Rugby World Cup, Ambassadors, Heineken, This is the Game
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Mobile Vehicle Marketing – Tecate Boxing Meusem
Tecate has made it known that they want to own the sport of boxing. Tecate VP of Marketing Felix Palau says about 85% of the brand’s promotional budget is tied to the sport. With the tie-in to Mexican Independence Day, … Continue reading
Posted in Activation, Beer, Billboard, Latino, Mobile, Sponsorships, Sports, Themed Area
Tagged Boxing, Hispanic Consumers, Mobile Vehicle, Tecate
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Budweiser Beer Camp
Budweiser goes huge in Canada. Budweiser Canada is promoting the continued return of Bud Camp. Essentially, Bud Camp is a branded wilderness experience. It consists of 3 days of unbelievable, over the top activities: white water rafting, paintballing, concerts, ATV … Continue reading
Posted in Activation, Beer, Branding, facebook, Promotions, Social Media, Themed Area
Tagged Bud Girls, Budweiser, Camp, Loyalists
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