Category Archives: Themed Area

Mobile Vehicle Marketing – Tecate Boxing Meusem

Tecate has made it known that they want to own the sport of boxing. Tecate VP of Marketing Felix Palau  says about 85% of the brand’s promotional budget is tied to the sport. With the tie-in to Mexican Independence Day, … Continue reading

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Budweiser Beer Camp

Budweiser goes huge in Canada. Budweiser Canada is promoting the continued return of Bud Camp. Essentially, Bud Camp is a branded wilderness experience. It consists of 3 days of unbelievable, over the top activities: white water rafting, paintballing, concerts, ATV … Continue reading

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Foosball by Mahou

Recently, Budweiser executed a “Poolball” campaign that went viral and was deemed a huge success in Argentina with consumers. Sticking with bar games, Mahou & Madrid Table-Soccer Federation created an entire event revolved around “foosball.”Spain’s legacy with foosball is long and … Continue reading

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Portland Timbers Themed Areas

Both Widmer and Budweiser are the official beers of the Portland Timbers. Both brands ensured they were represented inside the venue with marque real estate. Each brand has a themed area inside Jeld Wen Field showcasing their corporate sponsorship. These … Continue reading

Posted in Branding, Craft, Macro Brews, Sponsorships, Sports, Themed Area | Tagged , , , , , , | Leave a comment