Category Archives: Twitter

Taco Trucks with unusual ingredients by Dos Equis

Posted on April 26, 2012 by Mark Gallo

Dos Equis is mobile with their Taco Truck events leading up to Cinco De Mayo. Building off a successful single truck execution last year in NYC, the brand has launched trucks in the following cities: Austin, Chicago, Dallas, Houston, Los Angeles and Miami. Each city … Continue reading →

Posted in Activation, Advertising, Beer, Branding, facebook, Imports, Marketing, Mobile, Promotions, Twitter | Tagged , , | Leave a comment

Canadian Hockey – Budweiser Sponsors Winnipeg Jets & local outdoor ice rinks

Posted on October 4, 2011 by Mark Gallo

Yesterday it was announced, that Budweiser (CA) would be the official beer sponsor of the Winnipeg Jets. To celebrate this new corporate partnership, Budweiser released some impactful branding news on how they were to leverage the sponsorship. To watch a … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Cause Marketing, Promotions, Social Media, Sponsorships, Sports, Twitter | Tagged , , , , | 1 Comment

Heineken – This is the Game

Posted on September 9, 2011 by Mark Gallo

In preparation for the 2011 Rugby World Cup, Heineken recently shared with the rugby community that it will enlist the services of 6 ambassadors of which all were former rugby players. Heineken is the official beer sponsor of the tournament.  … Continue reading →

Posted in Activation, Beer, Branding, Imports, Promotions, Social Media, Sponsorships, Sports, Themed Area, Twitter, YouTube | Tagged , , , | Leave a comment

Mobile weather app by Budweiser (Ireland)

Posted on August 26, 2011 by Mark Gallo

Ron Burgundy watch out. Scotch and being a news reporter are out. It’s all about the weatherman and beer. Here is a novel concept executed brilliantly in Ireland. Budweiser’s (Ireland) “Ice Cold Index”  should be a case study for mobile … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, Macro Brews, Promotions, Social Media, Twitter, YouTube | Tagged , , , | Leave a comment

Social Media Experiment on a Grand Scale

Posted on August 13, 2011 by Mark Gallo

I would like to simply introduce to you one of the most aggressive social media campaigns to launch a new brand I have encountered. In launching their new Bulmers No17 in the UK, an exciting new cider that contains crushed … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, Cider, Promotions, Social Media, Twitter, YouTube | Tagged , , , | Leave a comment