Category Archives: Uncategorized

Power of Bringing Friends Together

Posted on June 1, 2016 by Mark Gallo

Nothing will replicate the camaraderie among friends while watching a live sporting. Passion, tension and all other emotions run wild. In a group dynamic a bond exists that is difficult to express. And yet it is there. Undeniably present and unshakable. … Continue reading →

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Tooth Opener

Posted on December 1, 2015 by Mark Gallo

Injuries occur in sports. The game of rugby provides some vicious collision including those that break or jaw loose a tooth. The Salta beer brand continues to build on their Rugby sponsorship platform. In a head scratching ad, players with missing … Continue reading →

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Corona asks tennis professionals to go for distance, not speed

Posted on December 5, 2011 by Mark Gallo

As the official beer sponsor of the ATP World Tour, Corona has been providing local tournament cities with some wonderful pre-event activities. Valencia Open 500 and Corona teamed up together and leveraged their partnership together to create a 1st of … Continue reading →

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Mobile beer branded vehicles

Posted on November 25, 2011 by Mark Gallo

Besides serving as a branded vehicle, the following beer themed mobile units offer unique experiences to engage consumers. Each unit is an effective sales and marketing tool that is without boundaries. Surely heads turn when these are spotted on the … Continue reading →

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Duvel showcases competition about art & not beer.

Posted on November 20, 2011 by Mark Gallo

Once again, Belgian beer, Duvel has commissioned international artists to showcase their creative talents on a blank Duvel glass. Duvel effectively showcases their passion to support art, design and architecture. In allowing consumers to purchase these artist inspired glasses, the … Continue reading →

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Beer Collaboration: Apparel company produces craftbeer to celebrate sailing race

Posted on November 19, 2011 by Mark Gallo

With limited marketing budgets, craft beers are always looking for opportunities to gain awareness and generate buzz about their suds. Never overlooking an opportunity, Brewers & Union created a limited edition beer, Kreechr, for the apparel giant: PUMA.  This beer … Continue reading →

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Coors Light: Silver Bullet Express Train in the Northest

Posted on November 4, 2011 by Mark Gallo

Coors Light has been riding 1 consistent brand message for the past 5 years: Cold refreshment. Recently the brand has hammered this message home with key package innovations that indicate when your beer is at an optimal cold temperature. Another … Continue reading →

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TV Happy Hour – Diageo Product Integration

Posted on October 21, 2011 by Mark Gallo

As the TV media landscape changes, I am in favor of brands taking ownership of shows/segments. With advertisers facing fragmentation, brands are dialing back standard GRP level buys and exploring ownership opportunities.  Diageo brands have established a seamless product integration … Continue reading →

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Street Art Intergration

Posted on October 10, 2011 by Mark Gallo

Besides sporting events, brands look to capitalize and connect with consumers through relevant cultural offerings. Tiger beer has established a platform for artists to showcase their talents and collaborate on projects. The brand wishes to entertain, engage and inspire you … Continue reading →

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Beer Poll

Posted on August 10, 2011 by Mark Gallo
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