Category Archives: Uncategorized

TV Happy Hour – Diageo Product Integration

As the TV media landscape changes, I am in favor of brands taking ownership of shows/segments. With advertisers facing fragmentation, brands are dialing back standard GRP level buys and exploring ownership opportunities.  Diageo brands have established a seamless product integration … Continue reading

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Street Art Intergration

Besides sporting events, brands look to capitalize and connect with consumers through relevant cultural offerings. Tiger beer has established a platform for artists to showcase their talents and collaborate on projects. The brand wishes to entertain, engage and inspire you … Continue reading

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Beer Poll

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Stealing a page from Champagne companies

Besides other beers, beer brands compete against champagne, liquor and wine for Share of Throat. It seems as if they have waved the white flag, especially at night clubs. Beer companies have a hard time competing in night clubs where … Continue reading

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Mike’s Hard Lemonade

Besides craft beer, Progressive Alcohol Beverages (PAB) or Flavored Malt Beverages (FMB) are eating into the shorts of major breweries. In a recent industry standard IRI report, Mike’s Hard Lemonade was up a blistering 22% in 2011. All that new … Continue reading

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Radio Advertising

If you were not aware, yesterday the Beer Institute, governing body for all information and aspects of the industry, updated its Buying Guidelines for radio. It has raised the audience composition percentage of adults 21yrs of age or older from 70% … Continue reading

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Buying Friends a Beer: Online

What a novel concept! TGI Friday’s is 1st restaurant chain to employ such services using help from facebook. Simplicity is the key. Here are the following steps to take: Click like on TGI Fridays facebook page Place an order through … Continue reading

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