Category Archives: YouTube

Heineken delivers on its “Open Your World” campaign

Heineken is building of their successful 1st journey story were a gentlemen traveled from Shangdu in Inner Monguolia to Bangkok, Thailand and his only form of payment was a Heineken bottle.  Along the way consumers were able to view weekly youtube … Continue reading

Posted in Activation, Advertising, Beer, Branding, facebook, Imports, Marketing, YouTube | Tagged , | Leave a comment

Corona celebrates 1,000,000 Facebook fans

In recent months, some breweries have attributed positive revenue growth along with assigning a monetary worth to its collection of facebook friends. Click below on the following brands to read their stories in full. AB InBev              New Belgium Brewery Brands … Continue reading

Posted in Activation, Advertising, Branding, Imports, Macro Brews, Social Media, YouTube | Tagged , , , , , | Leave a comment

Great ideas come from consumers: Natty Light into the Nattmosphere & beyond

Natural (Natty) Light has become the 1st beer to travel into space. The flight expedition lasted around 2hrs and reached an altitude of 90,000ft+.  Neither the brand team nor their agency was responsible for this space flight. The idea for this impressive … Continue reading

Posted in Activation, Beer, facebook, Sub Premium, YouTube | Tagged , | 2 Comments

Leverage your print ads to drive digital traffic

Heineken recently found a way to give their stale, push communication print ad for an upcoming concert,  a voice. With the use of Augmented Reality (AR) and Quick Response (QR) technology, the brand brought exclusive content to consumers to life. … Continue reading

Posted in Activation, Advertising, Beer, Imports, Social Media, YouTube | Tagged , , | Leave a comment

Guest Bartneder (Post) LMFAO Sell Their Soul To Tuborg By Selling Rights To Their Latest Music Video

Niall Harbison is one of the co-founders at Simply Zesty and is passionate about social media, marketing, advertising, online video and anything to do with sports. Contributes the daily video on Simply Viral and spends a large portion of his … Continue reading

Posted in Activation, Advertising, Beer, Branding, Imports, Promotions, Sponsorships, Underage Drinking, YouTube | Tagged , , | Leave a comment

Heineken – This is the Game

In preparation for the 2011 Rugby World Cup, Heineken recently shared with the rugby community that it will enlist the services of 6 ambassadors of which all were former rugby players. Heineken is the official beer sponsor of the tournament.  … Continue reading

Posted in Activation, Beer, Branding, Imports, Promotions, Social Media, Sponsorships, Sports, Themed Area, Twitter, YouTube | Tagged , , , | Leave a comment

Mobile weather app by Budweiser (Ireland)

Ron Burgundy watch out. Scotch and being a news reporter are out. It’s all about the weatherman and beer. Here is a novel concept executed brilliantly in Ireland. Budweiser’s (Ireland) “Ice Cold Index”  should be a case study for mobile … Continue reading

Posted in Activation, Advertising, Apps, Beer, Branding, Macro Brews, Promotions, Social Media, Twitter, YouTube | Tagged , , , | Leave a comment