Category Archives: YouTube

Heineken delivers on its “Open Your World” campaign

Posted on December 7, 2012 by Mark Gallo

Heineken is building of their successful 1st journey story were a gentlemen traveled from Shangdu in Inner Monguolia to Bangkok, Thailand and his only form of payment was a Heineken bottle.  Along the way consumers were able to view weekly youtube … Continue reading →

Posted in Activation, Advertising, Beer, Branding, facebook, Imports, Marketing, YouTube | Tagged , | Leave a comment

Corona celebrates 1,000,000 Facebook fans

Posted on March 12, 2012 by Mark Gallo

In recent months, some breweries have attributed positive revenue growth along with assigning a monetary worth to its collection of facebook friends. Click below on the following brands to read their stories in full. AB InBev              New Belgium Brewery Brands … Continue reading →

Posted in Activation, Advertising, Branding, Imports, Macro Brews, Social Media, YouTube | Tagged , , , , , | Leave a comment

Great ideas come from consumers: Natty Light into the Nattmosphere & beyond

Posted on November 22, 2011 by Mark Gallo

Natural (Natty) Light has become the 1st beer to travel into space. The flight expedition lasted around 2hrs and reached an altitude of 90,000ft+.  Neither the brand team nor their agency was responsible for this space flight. The idea for this impressive … Continue reading →

Posted in Activation, Beer, facebook, Sub Premium, YouTube | Tagged , | 2 Comments

Leverage your print ads to drive digital traffic

Posted on November 11, 2011 by Mark Gallo

Heineken recently found a way to give their stale, push communication print ad for an upcoming concert,  a voice. With the use of Augmented Reality (AR) and Quick Response (QR) technology, the brand brought exclusive content to consumers to life. … Continue reading →

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Guest Bartneder (Post) LMFAO Sell Their Soul To Tuborg By Selling Rights To Their Latest Music Video

Posted on September 21, 2011 by Mark Gallo

Niall Harbison is one of the co-founders at Simply Zesty and is passionate about social media, marketing, advertising, online video and anything to do with sports. Contributes the daily video on Simply Viral and spends a large portion of his … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Imports, Promotions, Sponsorships, Underage Drinking, YouTube | Tagged , , | Leave a comment

Heineken – This is the Game

Posted on September 9, 2011 by Mark Gallo

In preparation for the 2011 Rugby World Cup, Heineken recently shared with the rugby community that it will enlist the services of 6 ambassadors of which all were former rugby players. Heineken is the official beer sponsor of the tournament.  … Continue reading →

Posted in Activation, Beer, Branding, Imports, Promotions, Social Media, Sponsorships, Sports, Themed Area, Twitter, YouTube | Tagged , , , | Leave a comment

Mobile weather app by Budweiser (Ireland)

Posted on August 26, 2011 by Mark Gallo

Ron Burgundy watch out. Scotch and being a news reporter are out. It’s all about the weatherman and beer. Here is a novel concept executed brilliantly in Ireland. Budweiser’s (Ireland) “Ice Cold Index”  should be a case study for mobile … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, Macro Brews, Promotions, Social Media, Twitter, YouTube | Tagged , , , | Leave a comment

Social Media Experiment on a Grand Scale

Posted on August 13, 2011 by Mark Gallo

I would like to simply introduce to you one of the most aggressive social media campaigns to launch a new brand I have encountered. In launching their new Bulmers No17 in the UK, an exciting new cider that contains crushed … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, Cider, Promotions, Social Media, Twitter, YouTube | Tagged , , , | Leave a comment

BeerTube

Posted on August 2, 2011 by Mark Gallo

I would like to present a best practice opportunity from Kronenbourg 1664 beer that can easily be applied to other industries as well. Live Q&A’s via social media are the future. Every fan is a reporter in this social media … Continue reading →

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