Category Archives: YouTube

Social Media Experiment on a Grand Scale

I would like to simply introduce to you one of the most aggressive social media campaigns to launch a new brand I have encountered. In launching their new Bulmers No17 in the UK, an exciting new cider that contains crushed … Continue reading

Posted in Activation, Advertising, Apps, Beer, Branding, Cider, Promotions, Social Media, Twitter, YouTube | Tagged , , , | Leave a comment


I would like to present a best practice opportunity from Kronenbourg 1664 beer that can easily be applied to other industries as well. Live Q&A’s via social media are the future. Every fan is a reporter in this social media … Continue reading

Posted in Advertising, Branding, Promotions, Social Media, Sponsorships, YouTube | Tagged , , , | Leave a comment