Tag Archives: 2011 US Open

Ambush Marketing – Stella Artois

Heineken was the official beer sponsor of the 2011 US Open of Tennis. For their investment the brand received stadium signage, on-site hospitality + activation, exclusive beer sales in stadium along with logo rights to take to retail. What they … Continue reading

Posted in Activation, Advertising, Beer, Billboard, Imports, Sponsorships, Sports | Tagged , , , , , , | Leave a comment