Tag Archives: Anheuser-Busch

College Beer

Posted on July 21, 2011 by Mark Gallo

To my knowledge, LSU will become the 1st Collegiate University to brew and sell their own university branded beer. Names, packaging and images of the beer have yet to be determined. Current budget cuts are producing some ingenious ways to … Continue reading →

Posted in Beer, Branding, Sports, Underage Drinking | Tagged , , , , , | Leave a comment

Budweisers’ Name

Posted on July 18, 2011 by Mark Gallo

The original beer war has been between Budweiser Budvar and Budweiser. At stake, the iconic name Budweiser. Wikipedia’s definition for the name is:  A German adjective describing something or someone from the city of České Budějovice (German: Budweis) in Southern … Continue reading →

Posted in Beer, Branding, facebook, Social Media, Virtual Tasting | Tagged , , , , | Leave a comment

Leveraging Sports Properties Correctly

Posted on July 12, 2011 by Mark Gallo

Macro beers marketing is omnipresent. The major 2 premium beer brewers have done a tremendous job of gaining awareness for their brands. They have blanketed our freeways with billboards, our radio and TV stations/networks with commercials, our print publications with … Continue reading →

Posted in Advertising, Beer, Branding, Sponsorships, Sports | Tagged , , , , | Leave a comment