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Tag Archives: Beer
Not your traditional beer delivery by Coors Light
The element of surprise, harnessed correctly can help deliver what brands are looking for: Shock & Awe. After finishing reading “Winning the Customer” by Lou Imbriano, one concept stuck with me: SCD (Simple Creative Dominating). When developing a promotion, all … Continue reading
Posted in Activation, Advertising, Branding, Macro Brews, Marketing
Tagged Beer, Cold, Coors Light
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IMG College – Beer sponsorships
I have 1 lingering question with the recent announcement that MillerCoors singed a national deal with IMG college. Full details on the deal can be found here. Besides the logo rights along with TV, radio, print and online ad inventory … Continue reading
Posted in Branding, Sponsorships, Sports, Underage Drinking
Tagged Beer, Binge Drinking, IMG College, Stadiums
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Demonstrate your brand values – Corona Save the Beach Hotel
In driving awareness about the trash problems that liter the shores of our beaches, Corona has erected hotels completely made of the rubbish they collected. Hotels were designed by German artist Ha Schult. He is quoted as saying “We create rubbish … Continue reading
Posted in Activation, Advertising, Beer, Branding, Cause Marketing, facebook, Imports, Promotions
Tagged Beer, Corona, Ha Schult, Save the Beach
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Ambush Marketing – Stella Artois
Heineken was the official beer sponsor of the 2011 US Open of Tennis. For their investment the brand received stadium signage, on-site hospitality + activation, exclusive beer sales in stadium along with logo rights to take to retail. What they … Continue reading
Posted in Activation, Advertising, Beer, Billboard, Imports, Sponsorships, Sports
Tagged 2011 US Open, Ambush Marketing, Beer, Heineken, Stella Artois, Tennis, transit
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Guinness Facebook Check in
On September 22nd, Guinness plans to honor the man who signed the lease for the St. James’s Gate Brewery, Mr. Arthur Guinness. 2 yrs ago, marking the 250th yr anniversary of the lease agreement, Guinness created the Arthur Guinness Fund. … Continue reading
Posted in Activation, Advertising, Beer, Branding, Cause Marketing, facebook, Imports, Location Bases Services, Promotions, Social Media
Tagged Arthur Guinness, Beer, Check In, Guinness, Ireland
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Radio Campaign Idea – Morse Code
Radio commercials tend to be bland and unimaginative. Tui beer in New Zealand produced a remarkable/creative campaign to celebrate Father’s Days (1st Sunday in September). The brand used the airways to transmit a special morse code. Instead of voices reading … Continue reading
Carlsberg Brings activation to life
Beer brands are doing a better job of bringing their stories to life and engaging consumers with unique opportunities to interact with the brand. Across the world, the dominate sport in soccer (futbol). Budweiser, Heineken and Carlsberg seem to activate … Continue reading
Posted in Activation, Advertising, Beer, Branding, Promotions, Sponsorships, Sports
Tagged Beer, Carlsberg, Futbol, Liverpool, Soccer
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Launching a new brand
Rickard’s introduction of their new “Blonde” style beer was literally taken to new heights. With help from their local brewmaster, David Hamel and local chef Jean-François Plante, Rickard’s executed a food pairing dinner in the sky. By creating a memorable … Continue reading
Posted in Advertising, Beer, Brand Launch, Branding
Tagged Beer, Dinner Party, Rickards Blonde, Sky
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BeerTube
I would like to present a best practice opportunity from Kronenbourg 1664 beer that can easily be applied to other industries as well. Live Q&A’s via social media are the future. Every fan is a reporter in this social media … Continue reading
Posted in Advertising, Branding, Promotions, Social Media, Sponsorships, YouTube
Tagged Beer, Kronenbourg 1664, Social Media, youtube
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Beer Exchange
Rainier beer has a tremendous hipster beer appeal in the Pacific Northwest. The Rainier tall boy is a staple in the Seattle neighborhoods of Ballard, Freemont and Capitol Hill. Drinking Rainier is a badge. 2 things that this brand does … Continue reading
Posted in Advertising, Beer, Craft, Promotions, Social Media, Sub Premium
Tagged Beer, Beer Exchange, Craft, Kickstarter, Lone Star, Rainier, Social Media, TX, WA
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BeerToasts 