Tag Archives: Beer

Dos Equis Marketing

Posted on July 22, 2011 by Mark Gallo

Dos Equis struck gold with their “Most Interesting Man” campaign. His one-liners are as popular as the Chuck Norris Facts. Pop culture has embraced this fictional character and consumers immortalize him on Halloween by donning replica costumes.  The campaign defied all the … Continue reading →

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Stealing a page from Champagne companies

Posted on July 15, 2011 by Mark Gallo

Besides other beers, beer brands compete against champagne, liquor and wine for Share of Throat. It seems as if they have waved the white flag, especially at night clubs. Beer companies have a hard time competing in night clubs where … Continue reading →

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Mystery of Rolling Rock “33”

Posted on July 6, 2011 by Mark Gallo

Rolling Rock over the years has produced some memorable campaigns. 3  notable campaigns that should ring a bell are Moonvertising, Foul Ball and Beer Ape all approved by Ron Stablehorn. These campaigns by the “former VP of Rolling Rock” even … Continue reading →

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Wheat field advertising

Posted on June 27, 2011 by Mark Gallo

Shock Top, a Belgian White wheat style beer from AB InBev whose main competitor is Blue Moon from MillerCoors, has an interesting marketing program in place to generate buzz about the brand. They partnered with Stan Herd a leading crop … Continue reading →

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Turning beer kegs into beautiful works of Art

Posted on June 19, 2011 by Mark Gallo

During the month of  June, Pacifico beer is celebrating its new distribution channel, keg beer, by embarking on an epic west coast road trip in search of adventures. Along the way, with the help of some very talented artists, they’ll … Continue reading →

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Alternative Green bottle for Latinos: Heineken

Posted on June 17, 2011 by Mark Gallo

Starting next month, Heineken will launch a campaign, labeled “The Spot” in New York. Heineken taped (major pun intended) Remezcla, a leading authority in Latino culture and content, to help develop this program. The Spot, will be a hangout for … Continue reading →

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Buying Friends a Beer: Online

Posted on June 13, 2011 by Mark Gallo

What a novel concept! TGI Friday’s is 1st restaurant chain to employ such services using help from facebook. Simplicity is the key. Here are the following steps to take: Click like on TGI Fridays facebook page Place an order through … Continue reading →

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Virtual Beer Tasting

Posted on June 12, 2011 by Mark Gallo

Craft breweries once again are pushing the envelope and embracing social media to spread the word about their beers. Alexander Keith, Canada’s largest craft beer from Nova Scotia, introduced its 3 beers to US using its facebook page to conduct … Continue reading →

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A definition to start

Posted on June 7, 2011 by Mark Gallo

From Wikipedia, the free encyclopedia Beer is the world’s most widely consumed[1] and probably oldest[2][3][4][5] of alcoholic beverages; it is the third most popular drink overall, after water and tea.[6] It is produced by the brewing and fermentation of starches, … Continue reading →

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