Tag Archives: Beer

Dos Equis Marketing

Dos Equis struck gold with their “Most Interesting Man” campaign. His one-liners are as popular as the Chuck Norris Facts. Pop culture has embraced this fictional character and consumers immortalize him on Halloween by donning replica costumes.  The campaign defied all the … Continue reading

Posted in Advertising, Beer, Branding, Imports, Promotions | Tagged , , , , , | Leave a comment

Stealing a page from Champagne companies

Besides other beers, beer brands compete against champagne, liquor and wine for Share of Throat. It seems as if they have waved the white flag, especially at night clubs. Beer companies have a hard time competing in night clubs where … Continue reading

Posted in Apps, Branding, Champagne, Uncategorized | Tagged , , , , , | Leave a comment

Mystery of Rolling Rock “33”

Rolling Rock over the years has produced some memorable campaigns. 3  notable campaigns that should ring a bell are Moonvertising, Foul Ball and Beer Ape all approved by Ron Stablehorn. These campaigns by the “former VP of Rolling Rock” even … Continue reading

Posted in Advertising, Beer, Branding, Myths | Tagged , , , , | Leave a comment

Wheat field advertising

Shock Top, a Belgian White wheat style beer from AB InBev whose main competitor is Blue Moon from MillerCoors, has an interesting marketing program in place to generate buzz about the brand. They partnered with Stan Herd a leading crop … Continue reading

Posted in Advertising, Apps, Billboard, Craft, facebook, Social Media | Tagged , , , , , | Leave a comment

Turning beer kegs into beautiful works of Art

During the month of  June, Pacifico beer is celebrating its new distribution channel, keg beer, by embarking on an epic west coast road trip in search of adventures. Along the way, with the help of some very talented artists, they’ll … Continue reading

Posted in Branding, facebook, Imports, Social Media | Tagged , , , , , , , , , | Leave a comment

Alternative Green bottle for Latinos: Heineken

Starting next month, Heineken will launch a campaign, labeled “The Spot” in New York. Heineken taped (major pun intended) Remezcla, a leading authority in Latino culture and content, to help develop this program. The Spot, will be a hangout for … Continue reading

Posted in Branding, Exclusivity, Imports, Promotions, Sponsorships | Tagged , , , , , , , , | Leave a comment

Buying Friends a Beer: Online

What a novel concept! TGI Friday’s is 1st restaurant chain to employ such services using help from facebook. Simplicity is the key. Here are the following steps to take: Click like on TGI Fridays facebook page Place an order through … Continue reading

Posted in facebook, Promotions, Social Media, Uncategorized | Tagged , , , , | Leave a comment

Virtual Beer Tasting

Craft breweries once again are pushing the envelope and embracing social media to spread the word about their beers. Alexander Keith, Canada’s largest craft beer from Nova Scotia, introduced its 3 beers to US using its facebook page to conduct … Continue reading

Posted in Craft, facebook, Social Media | Tagged , , , , , , | Leave a comment

A definition to start

From Wikipedia, the free encyclopedia Beer is the world’s most widely consumed[1] and probably oldest[2][3][4][5] of alcoholic beverages; it is the third most popular drink overall, after water and tea.[6] It is produced by the brewing and fermentation of starches, … Continue reading

Posted in Uncategorized | Tagged | Leave a comment