Tag Archives: Brand launch

Social Media Experiment on a Grand Scale

I would like to simply introduce to you one of the most aggressive social media campaigns to launch a new brand I have encountered. In launching their new Bulmers No17 in the UK, an exciting new cider that contains crushed … Continue reading

Posted in Activation, Advertising, Apps, Beer, Branding, Cider, Promotions, Social Media, Twitter, YouTube | Tagged , , , | Leave a comment

Voice of the People

Boundary Road Brewery is no different from other start-up craft breweries. They care to use local ingredients, appeal to local consumers tastes and have minimal marketing and advertising budgets. Standing out and creating a point of difference is key to … Continue reading

Posted in Activation, Advertising, Beer, Brand Launch, Craft, facebook, Promotions, Social Media | Tagged , , , , , , | Leave a comment