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Tag Archives: Branding
Alternative Green bottle for Latinos: Heineken
Starting next month, Heineken will launch a campaign, labeled “The Spot” in New York. Heineken taped (major pun intended) Remezcla, a leading authority in Latino culture and content, to help develop this program. The Spot, will be a hangout for … Continue reading
Posted in Branding, Exclusivity, Imports, Promotions, Sponsorships
Tagged Beer, Branding, Club Bud, Heineken, Latino, Marketing, New York, Remezcla, The Spot
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