Tag Archives: Bud Light Lime

Missed opportunity for Bud Light Lime

The current campaign for Bud Light Lime is “Bud Light with a twist.” As evidence in the brand commercial below, the “Twist” is emphasized. When I sit there and watch it, the commercial reminds me of 1 big Rubix Cube. … Continue reading

Posted in Activation, Advertising, Billboard, Branding, Macro Brews, Promotions | Tagged , | 1 Comment

Owning Beach Activities

Bud Light Lime is heating up its summer sports activation. The perceived seasonality of this brand forces majority of its activation to take place during the summer months. The brand has associated itself with beach time activities. The brand’s  aggregate … Continue reading

Posted in Beer, Branding, facebook, Promotions, Sports | Tagged , , , , , , | 1 Comment