Tag Archives: Bud Light

Beer industry best practice: Mobile Apps

Posted on February 29, 2012 by Mark Gallo

Beer brands are under considerable pressure to remain relevant with consumers. With younger generations passing on absorbing brand messaging through traditional media outlets, brewers have slowly been migrating to mobile apps. In the early days, the sole purpose of these … Continue reading →

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Bud Light Recycling

Posted on February 19, 2012 by Mark Gallo

Anheuser-Busch InBev has publicly announced their vision/goal is  “To be a better beer company in a better world.” One truly remarkable activation that brought their words to life was the 2011 Bud Light Recycling Zone tour. With the help of … Continue reading →

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Bud Light’s Super Bowl Tailgate Augmented Reailty iPhone App

Posted on January 26, 2012 by Mark Gallo

So your team did not make it to Indianapolis, nor did you win Bud Lights’ Hotel Correspondent sweepstakes. Don’t sweat it. Bud Light is still offering to throw an epic tailgate party for you and your friends in your home … Continue reading →

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Leverage your print ads to drive digital traffic

Posted on November 11, 2011 by Mark Gallo

Heineken recently found a way to give their stale, push communication print ad for an upcoming concert,  a voice. With the use of Augmented Reality (AR) and Quick Response (QR) technology, the brand brought exclusive content to consumers to life. … Continue reading →

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Branded Area in Stadium

Posted on September 28, 2011 by Mark Gallo

The Philadelphia Eagles partnered with Bud Light to create a unique branded area for consumers to congregate in the stadium. The Bud Light Eagles Nest literally is perched up high in Lincoln Financial Stadium. Tickets to this section are not … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Social Media, Sponsorships, Sports, Stadium Signage, Themed Area | Tagged , , , , , | Leave a comment

College Beer

Posted on July 21, 2011 by Mark Gallo

To my knowledge, LSU will become the 1st Collegiate University to brew and sell their own university branded beer. Names, packaging and images of the beer have yet to be determined. Current budget cuts are producing some ingenious ways to … Continue reading →

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