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Tag Archives: Budweiser
Clydesdale Ride Home
With the Holidays upon us, Budweiser has been in the news with their recent marketing “Noise” of needing to reach millennials and potential usage declines of the iconic Budweiser Clydesdales in its messaging. The brand has turned back the clock … Continue reading
Posted in Activation, Beer, Macro Brews, Marketing
Tagged Budweiser, Clydesdale, Ride Sharring
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Real Hockey is played on the streets
With the momentum of the NHL playoffs, Budweiser Canada released a timely viral video that should hit home with hockey enthusiasts. Building on their successful red light helmet concept along with their guerrilla marketing red light blimp for team Canada … Continue reading
Interactive Sports Giveaway from Budweiser
Sports teams are always reaching out to partners for help with giveaway items. Most notably are rally towels and shirts. For the brands, they simply gain exposure with their logo pressed onto the collateral. It is a pretty basic and … Continue reading
Posted in Activation, Beer, Branding, Macro Brews, Marketing, Sponsorships, Sports
Tagged Budweiser, NHL, Red Lights
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Budweiser Jukebox – Bottle cap operated
Anheuser-Busch & Budweiser have made recent headline news here in the states with their focus on reaching millennials through music. The Budweiser brand will continue its Made in America concert, switching out Jay Z for his wife Beyonce as the … Continue reading
Posted in Activation, Beer, Branding, Macro Brews, Marketing, Promotions
Tagged Argentina, Budweiser, Jukebox, Music
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Budweiser helps Toast new friends
Beer is social by nature. Usually, it is the catalyst to good times shared amongst friends, families and even strangers. The moment that sums up the excitement is the “Toast.” Around the world there are different terms used: Cheers, Skaal, Salud, Prost, … Continue reading
Posted in Activation, Advertising, Apps, Beer, Branding, facebook, Macro Brews, Marketing, Social Media, Sports
Tagged Budweiser, cheers, facebook, friends, TOAST
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Budweiser Canada and Hockey
While Budweiser in Canada is not the official beer of the NHL, the brand has created a remarkable hockey campaign that was recently unveiled. In trying to connect with consumers passion for their favorite team, Budweiser looked no further than … Continue reading
Posted in Activation, Branding, Marketing, Sports
Tagged Budweiser, Hockey, NHL, Red Lights
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Budweiser cleverly extends happy hour
The problem with all happy hours, is that they all cease at some arbitrary time set by a bar. Happy hours exist to attract patrons who want to socialize, laugh and share stories over a bite & drink. Budweiser, in … Continue reading
Posted in Activation, Advertising, Beer, Branding, Marketing, Promotions
Tagged Bud Clock, Budweiser, Happy Hour
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Budweiser leverages Walk Off Home Runs for Military Charity
It’s a WALK OFF! This time the objective is not to turn left vs right & out model a rival on the runway. With anticipation of the MLB season building, Budweiser announced this afternoon their support of late inning heroics … Continue reading
Posted in Beer, Branding, Cause Marketing, Macro Brews, Promotions, Sponsorships, Sports
Tagged Budweiser, Folds of Honor Foundation, Home Run, Military, MLB, Walk Off
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Beer industry best practice: Mobile Apps
Beer brands are under considerable pressure to remain relevant with consumers. With younger generations passing on absorbing brand messaging through traditional media outlets, brewers have slowly been migrating to mobile apps. In the early days, the sole purpose of these … Continue reading
Posted in Activation, Advertising, Apps, Beer, Branding, Mobile
Tagged Bud Light, Budweiser, Coors Light, Heineken, Sierra Nevada
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Celebrating Chinese New Year – Year of the Dragon
Here are some best practices from 4 beer brands on how they are helping celebrate the 2012 Chinese New Years. As global brands, each of the following brewers realizes the importance of diversity and helps celebrate it. TIGER Surely live … Continue reading
Posted in Activation, Advertising, Branding, Imports, Marketing
Tagged Budweiser, Carlsberg, Chinese New Year, Heineken, Tiger, Year of the Dragon
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BeerToasts 