Tag Archives: Carlsberg

Celebrating Chinese New Year – Year of the Dragon

Posted on January 23, 2012 by Mark Gallo

Here are some best practices from 4 beer brands on how they are helping celebrate the 2012 Chinese New Years. As global brands, each of the following brewers realizes the importance of diversity and helps celebrate it. TIGER Surely live … Continue reading →

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Carlsberg seeks best five-a-side soccer team in UK

Posted on January 16, 2012 by Mark Gallo

As the Official Beer of The England Football Team and Sponsor of UEFA Euro 2012,  Carlsberg is launching a contest, Carlsberg Pub Cup, to find the best five-a-side soccer team in the UK. Establishments and consumers alike are encouraged to enter … Continue reading →

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Carlsberg drives trial through an interactive window display: BeerKing

Posted on December 15, 2011 by Mark Gallo

A beer neon hanging in the window of an account might just become obsolete after the success of Carlsbergs’ BeerKing interactive window display. In Israel the brand partnered with YCD Multimedia to engage the night life crowd and reward participates … Continue reading →

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Carlsberg Brings activation to life

Posted on August 9, 2011 by Mark Gallo

Beer brands are doing a better job of bringing their stories to life and engaging consumers with unique opportunities to  interact with the brand. Across the world, the dominate sport in soccer (futbol). Budweiser, Heineken and Carlsberg seem to activate … Continue reading →

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Leveraging Sports Properties Correctly

Posted on July 12, 2011 by Mark Gallo

Macro beers marketing is omnipresent. The major 2 premium beer brewers have done a tremendous job of gaining awareness for their brands. They have blanketed our freeways with billboards, our radio and TV stations/networks with commercials, our print publications with … Continue reading →

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