Tag Archives: Cold

Not your traditional beer delivery by Coors Light

The element of surprise, harnessed correctly can help deliver what brands are looking for: Shock & Awe. After finishing reading “Winning the Customer” by Lou Imbriano, one concept stuck with me: SCD (Simple Creative Dominating). When developing a promotion, all … Continue reading

Posted in Activation, Advertising, Branding, Macro Brews, Marketing | Tagged , , | Leave a comment

Coors Light Cold Snap Wrap

Brands know all to well not to overlook consumer promotional¬† items that are distributed at events. Every item produced should help generate awareness and enhance the brand’s positioning. To cut through the clutter of branded shirts, hats, key chains and … Continue reading

Posted in Activation, Beer, Billboard, Branding, Macro Brews, Marketing | Tagged , , | Leave a comment

Coors Light: Silver Bullet Express Train in the Northest

Coors Light has been riding 1 consistent brand message for the past 5 years: Cold refreshment. Recently the brand has hammered this message home with key package innovations that indicate when your beer is at an optimal cold temperature. Another … Continue reading

Posted in Activation, Beer, Branding, Promotions, Themed Area, Uncategorized | Tagged , | Leave a comment