Tag Archives: Cold

Not your traditional beer delivery by Coors Light

The element of surprise, harnessed correctly can help deliver what brands are looking for: Shock & Awe. After finishing reading “Winning the Customer” by Lou Imbriano, one concept stuck with me: SCD (Simple Creative Dominating). When developing a promotion, all … Continue reading

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Coors Light Cold Snap Wrap

Brands know all to well not to overlook consumer promotionalĀ  items that are distributed at events. Every item produced should help generate awareness and enhance the brand’s positioning. To cut through the clutter of branded shirts, hats, key chains and … Continue reading

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Coors Light: Silver Bullet Express Train in the Northest

Coors Light has been riding 1 consistent brand message for the past 5 years: Cold refreshment. Recently the brand has hammered this message home with key package innovations that indicate when your beer is at an optimal cold temperature. Another … Continue reading

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