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Tag Archives: Coors Light
Pop Up Night Club
Parties attract crowds and Coors Light did just that. Quoting Field of Dreams: “If you build it, they will come.” With the help of a flash mob, #CoorsLight built a pop up night club inside a Las Vegas casino floor. … Continue reading
Posted in Activation, Advertising, Branding, Macro Brews, Marketing
Tagged Coors Light, flashmob, Las Vegas, night club
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Not your traditional beer delivery by Coors Light
The element of surprise, harnessed correctly can help deliver what brands are looking for: Shock & Awe. After finishing reading “Winning the Customer” by Lou Imbriano, one concept stuck with me: SCD (Simple Creative Dominating). When developing a promotion, all … Continue reading
Posted in Activation, Advertising, Branding, Macro Brews, Marketing
Tagged Beer, Cold, Coors Light
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Beer industry best practice: Mobile Apps
Beer brands are under considerable pressure to remain relevant with consumers. With younger generations passing on absorbing brand messaging through traditional media outlets, brewers have slowly been migrating to mobile apps. In the early days, the sole purpose of these … Continue reading
Posted in Activation, Advertising, Apps, Beer, Branding, Mobile
Tagged Bud Light, Budweiser, Coors Light, Heineken, Sierra Nevada
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Coors Light Cold Snap Wrap
Brands know all to well not to overlook consumer promotional items that are distributed at events. Every item produced should help generate awareness and enhance the brand’s positioning. To cut through the clutter of branded shirts, hats, key chains and … Continue reading
Posted in Activation, Beer, Billboard, Branding, Macro Brews, Marketing
Tagged Cold, Coors Light, Snap Wrap
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Coors Light builds interactive beer displays
One of the biggest struggles for any beer brand is to control the floor space at retail. Unlike other Consumer Product Group (CPG) companies, beer companies are not able to pay slotting fees for their displays and/or space. Recently, photos … Continue reading
Posted in Activation, Beer, Branding, Marketing
Tagged Coors Light, retail display, Slotting Fee
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Branded mobile photo apps – Coors Light Little Coach Cam
Coors Light has brought the “Little Coaching” TV campaign into the social media world by developing a twitter hashtag #LittleCoaching and now developing a mobile app entitled Little Coach Cam. Consumers insert Jim Mora into their photos in unique and clever … Continue reading
Coors Light: Silver Bullet Express Train in the Northest
Coors Light has been riding 1 consistent brand message for the past 5 years: Cold refreshment. Recently the brand has hammered this message home with key package innovations that indicate when your beer is at an optimal cold temperature. Another … Continue reading
Posted in Activation, Beer, Branding, Promotions, Themed Area, Uncategorized
Tagged Cold, Coors Light
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