Tag Archives: Corona

Corona Moon Lime

Posted on June 12, 2013 by Mark Gallo

For those who dare to color out the box, I want to share with you an impressive billboard by Corona that pushes new limits for outdoor advertising.  The message is simple and the artwork is split over 2 vertical boards. … Continue reading →

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Corona found its Beach in Tennis data.

Posted on May 23, 2013 by Mark Gallo

With the recent news about how technology companies are forming sponsorship/partnerships with sports teams/leagues, I wanted to share an astonishing collaboration between Corona beer & the Association of Tennis Professionals (ATP). Corona Perspectives is an opportunity to break down every … Continue reading →

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Football fields are the new Corona Beach

Posted on August 17, 2012 by Mark Gallo

In recent years Corona has been searching for ways to expand the brands appeal and drinking occasions. At one point the brand was tied in 100% to sandy beach imagery. In recent years the brand took the relaxation and escaping … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Imports, Marketing, Promotions, Sponsorships, Sports | Tagged , , , | Leave a comment

Corona celebrates 1,000,000 Facebook fans

Posted on March 12, 2012 by Mark Gallo

In recent months, some breweries have attributed positive revenue growth along with assigning a monetary worth to its collection of facebook friends. Click below on the following brands to read their stories in full. AB InBev              New Belgium Brewery Brands … Continue reading →

Posted in Activation, Advertising, Branding, Imports, Macro Brews, Social Media, YouTube | Tagged , , , , , | Leave a comment

Corona asks tennis professionals to go for distance, not speed

Posted on December 5, 2011 by Mark Gallo

As the official beer sponsor of the ATP World Tour, Corona has been providing local tournament cities with some wonderful pre-event activities. Valencia Open 500 and Corona teamed up together and leveraged their partnership together to create a 1st of … Continue reading →

Posted in Activation, Beer, Branding, Imports, Marketing, Promotions, Sponsorships, Sports, Uncategorized | Tagged , , , | Leave a comment

Engage consummers with clever packaging – Corona board game

Posted on November 7, 2011 by Mark Gallo

Corona has recently demonstrated a simply packaging twist (concept?) that engages consumers and continues the brand experience. They have used the dead-space on its 6 pack bottle packaging to create a board game. After using a QR code scanner to … Continue reading →

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Demonstrate your brand values – Corona Save the Beach Hotel

Posted on September 19, 2011 by Mark Gallo

In driving awareness about the trash problems that liter the shores of our beaches, Corona has erected hotels completely made of the rubbish they collected. Hotels were designed by German artist Ha Schult. He is quoted as saying “We create rubbish … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Cause Marketing, facebook, Imports, Promotions | Tagged , , , | Leave a comment