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Tag Archives: Craft
Voice of the People
Boundary Road Brewery is no different from other start-up craft breweries. They care to use local ingredients, appeal to local consumers tastes and have minimal marketing and advertising budgets. Standing out and creating a point of difference is key to … Continue reading
Posted in Activation, Advertising, Beer, Brand Launch, Craft, facebook, Promotions, Social Media
Tagged Boundary Road Brewey, Brand launch, Craft, Crowdsourcing, facebook, R&D, Social Media
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Beer Exchange
Rainier beer has a tremendous hipster beer appeal in the Pacific Northwest. The Rainier tall boy is a staple in the Seattle neighborhoods of Ballard, Freemont and Capitol Hill. Drinking Rainier is a badge. 2 things that this brand does … Continue reading
Posted in Advertising, Beer, Craft, Promotions, Social Media, Sub Premium
Tagged Beer, Beer Exchange, Craft, Kickstarter, Lone Star, Rainier, Social Media, TX, WA
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Virtual Beer Tasting
Craft breweries once again are pushing the envelope and embracing social media to spread the word about their beers. Alexander Keith, Canada’s largest craft beer from Nova Scotia, introduced its 3 beers to US using its facebook page to conduct … Continue reading
Posted in Craft, facebook, Social Media
Tagged Alexander Keith, Beer, Craft, facebook, Graham Kendall, Pat Perdue, Social Media
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Selling Beer Sponsorships in Sports/Entertainment Business
Beer has and will always be a top category in the sports/entertainment sponsorship field. Besides the sponsorship costs, properties actually make money by selling the product in venue. Granted they must 1st work out a deal with their respected concessionaire (Aramark, … Continue reading
Posted in Exclusivity, Sponsorships
Tagged AB Inbev, AEG, Aramark, Centerplate, Craft, Domestic, Imports, Live Nation, MillerCoors
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