Tag Archives: DGBTV

Miller Lite stresses importance of Protection in a web series

To assist Miller Lite with repositioning their brand, they introduced packaging innovations: Special can lids and bottle caps. These “gimmicks” were used to establish “Protection” of the Miller Lite taste. Then came the challenge of communicating this message out to … Continue reading

Posted in Activation, Advertising, Beer, Branding, Premium, Social Media, Sports | Tagged , , , | Leave a comment