Tag Archives: emerging technology

Guinness Xmas App – Decorate a Pint

Posted on December 14, 2011 by Mark Gallo

Tis the season to start wrapping gifts and sharing them with friends, especially those hard to shop for men. Guinness (UK) found a clever way to drive awareness and possibly reshape consumers purchase intent. With the importance of mobile platforms … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, Imports, Marketing, Mobile, Social Media | Tagged , , | Leave a comment