Tag Archives: facebook

Budweiser helps Toast new friends

Posted on April 26, 2013 by Mark Gallo

Beer is social by nature. Usually, it is the catalyst to good times shared  amongst friends, families and even strangers. The moment that sums up the excitement is the “Toast.” Around the world there are different terms used: Cheers, Skaal, Salud, Prost, … Continue reading →

Posted in Activation, Advertising, Apps, Beer, Branding, facebook, Macro Brews, Marketing, Social Media, Sports | Tagged , , , , | 1 Comment

Voice of the People

Posted on August 11, 2011 by Mark Gallo

Boundary Road Brewery is no different from other start-up craft breweries. They care to use local ingredients, appeal to local consumers tastes and have minimal marketing and advertising budgets. Standing out and creating a point of difference is key to … Continue reading →

Posted in Activation, Advertising, Beer, Brand Launch, Craft, facebook, Promotions, Social Media | Tagged , , , , , , | Leave a comment

Budweisers’ Name

Posted on July 18, 2011 by Mark Gallo

The original beer war has been between Budweiser Budvar and Budweiser. At stake, the iconic name Budweiser. Wikipedia’s definition for the name is:  A German adjective describing something or someone from the city of České Budějovice (German: Budweis) in Southern … Continue reading →

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Buying Friends a Beer: Online

Posted on June 13, 2011 by Mark Gallo

What a novel concept! TGI Friday’s is 1st restaurant chain to employ such services using help from facebook. Simplicity is the key. Here are the following steps to take: Click like on TGI Fridays facebook page Place an order through … Continue reading →

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Virtual Beer Tasting

Posted on June 12, 2011 by Mark Gallo

Craft breweries once again are pushing the envelope and embracing social media to spread the word about their beers. Alexander Keith, Canada’s largest craft beer from Nova Scotia, introduced its 3 beers to US using its facebook page to conduct … Continue reading →

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Patriotic Beers

Posted on June 8, 2011 by Mark Gallo

Both Budweiser and Miller High Life are taping military campaigns to help boost sales.  Seems interesting to me that the battle is between a premium and sub premium beer. Budweiser has created a campaign, Here’s To Hero’s that supports the … Continue reading →

Posted in facebook, Macro Brews, Premium, Promotions, Sub Premium | Tagged , , , , , | Leave a comment