Tag Archives: Global Brands

Global Brands – Still a need to localize

Posted on September 30, 2011 by Mark Gallo

As brands become global icons, they must not lose sight on each countries unique culture that they enter. Brands that are successful find clever ways to incorporate cultural icons/symbols into their marketing. Heineken has incorporated Japanese culture into their billboards. … Continue reading →

Posted in Advertising, Beer, Billboard, Branding, Imports | Tagged , , | 1 Comment