Tag Archives: Guinness

Guinness plans to set World Record on St. Patrick’s Day

Posted on February 18, 2012 by Mark Gallo

With one of the largest beer consuming holidays on the horizon, Guinness has started to stake its ownership claim on this international celebration known as St. Patrick’s day. Through the use of their facebook page, Guinness is asking for fans … Continue reading →

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Guinness Xmas App – Decorate a Pint

Posted on December 14, 2011 by Mark Gallo

Tis the season to start wrapping gifts and sharing them with friends, especially those hard to shop for men. Guinness (UK) found a clever way to drive awareness and possibly reshape consumers purchase intent. With the importance of mobile platforms … Continue reading →

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Guinness Facebook Check in

Posted on September 12, 2011 by Mark Gallo

On September 22nd, Guinness plans to honor the man  who signed the lease for the St. James’s Gate Brewery, Mr. Arthur Guinness. 2 yrs ago, marking the 250th yr anniversary of the lease agreement, Guinness created the Arthur Guinness Fund. … Continue reading →

Posted in Activation, Advertising, Beer, Branding, Cause Marketing, facebook, Imports, Location Bases Services, Promotions, Social Media | Tagged , , , , | Leave a comment

Pouring a Perfect Beer

Posted on June 30, 2011 by Mark Gallo

Since America lives and facilitates a fast paced lifestyle, beer handling has not received the attention it deserves. In particular, most of us have not been properly trained on how to pour and recognize a perfect beer. Too many times … Continue reading →

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